Addressable Advertising

Interactive TV News Round-Up (VII): thePlatform, Visible World, Cox, Yidio

--thePlatform Appoints VP of Engineering, In-House General Counsel
--Addressable Advertising Specialist, Visible World, Secures Deployment with Cox
--Programming Discovery Specialist, Yidio, Launches Personalized Daily Email Alerts
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a couple of days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Comcast-owned...

Invidi Files Patent Infringement Suit Against Visible World, Cablevision

Invidi Technologies Corp. filed a patent-infringement lawsuit against Visible World and Cablevision Systems Corp ., igniting a legal battle between two of the cable industry's leading advanced advertising technology vendors. In the suit, filed in a Delaware U.S. District Court on May 5, Invidi accuses Visible World and Cablevision of infringing on a patent it owns ( U.S. Patent 5,661,516 ) for a "system and method for selectively distributing commercial messages over a communications network."...

Interactive TV News Roundup

-- mSpot Challenges Netflix with Online Movie Rental Subscriptions -- DirecTV Invests in Targeted Advertising Firm Invidi -- MTV Spotlights Online Creativity in Inaugural 'O Music Awards'
Hoping to lure customers from Netflix and other streaming video providers, startup mSpot Inc. launched a new online subscription movie package that drops the rental price on some new releases to as low as $3. mSpot boasts that it is able to stream many new movies the same day they are released on DVD, while Web surfers that use Netflix, Amazon , or Apple 's iTunes Store and other services usually have to wait 28...

Data, Targeting and Messaging at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDING of " The Recursive Ménage à Trois: Data, Targeting and Messaging ," a panel session at TVOT NYC Intensive .

The panelists for the session were: Seth Haberman , CEO, Visible World (moderator) Lawrence Kimmel , CEO, Direct Marketing Association Dave Morgan , CEO, Simulmedia Bruce Nelson , vice chairman, Omnicom Group William Nowacki , managing partner and lead principal, Opera Analytics Ed Swindler...

News Round-Up (III)

--Delivery Agent Appoints New CFO
--Digital TV Labs Approved as First Test Facility for Freeview Australia EPG
--DirecTV Launches Whole-Home DVR Service
--Invidi Awarded US Patents for its Addressable Advertising Technology
The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Delivery Agent , a company that specializes in developing what it calls "shopping-enabled" entertainment (i.e. ecommerce marketplaces) for entertainment/media companies (note: for more on...

NDS, BlackArrow Form Strategic Business and Technology Alliance for Advanced Advertising

--BlackArrow Raises $20 Million in NDS-Led Series C Funding Round
Advanced advertising technology provider, BlackArrow , announced Monday that it has closed a $20 million Series C financing round that was led by interactive TV and conditional access technology provider, NDS , and that also saw the participation of existing BlackArrow investors Cisco, Comcast Interactive Capital, Intel Capital, the Mayfield Fund and Polaris Venture Partners. The company--which says that it will use the infusion of capital to expand product development and accelerate the deployment of...

Bresnan Begins Dynamic VOD Advertising Trial, Using Solutions from Arris, Avail-TVN, BlackArrow

Bresnan Communications , the US's 13th-largest MSO (it has approximately 300,000 subscribers), announced last week that it has begun a trial of technologies that enable the dynamic insertion of advertising into VOD programming.

According to Bresnan, the trial--which sees ads being selected and inserted into VOD content in real time (note: traditionally, ads have had to be inserted into VOD programming as much as 60 days in advance), based on such factors...

Comcast Using BlackArrow's VOD Ad Insertion Technology in Jacksonville, Florida

Advanced advertising technology provider, BlackArrow , announced Tuesday that its VOD ad insertion platform has gone live with Comcast in Jacksonville, Florida . According to BlackArrow (whose investors include Comcast Interactive Capital), its Advanced Advertising System provides programmers and cable operators with a real-time, multiplatform campaign management and decision solution that enables them to run more timely and relevant ads in their VOD sessions. Traditionally, the company says, advertising campaigns in VOD content have had...

Visible World, Google TV Ads in Targeted Advertising Partnership

New York-based targeted advertising specialist, Visible World (backers include Comcast Interactive Capital, Time Warner, Viacom and WPP) and Google TV Ads (offers an automated, auction-based system for buying advertising) announced Tuesday that they have formed a "working relationship" to deliver advanced TV advertising solutions. According to the companies, advertisers using the Google TV Ads platform (note: those advertisers include Priceline, Lenovo, Buy.com and Jenny Craig) will now be able to dynamically customize and target their...

New Interviews with Google TV Ads' Keval Desai and ThinkAnalytics' Eddie Young and Pete Docherty

--Plus BIAP's Chief Product Officer, Ellen Dudar, on Interactive TV Standards and HDTV
[itvt] has just published audio interviews with Keval Desai , director of product management at Google and head of the company's Google TV Ads operation; and with Eddie Young and Pete Docherty , CEO and CTO respectively of ThinkAnalytics . Desai provides an in-depth overview of Google's ongoing efforts in the TV advertising space. Topics discussed include why Google decided to move into TV advertising; the company's deployment with DISH Network and its plans for...

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