Addressable Advertising

Concurrent, Clearleap Integrate Technologies to Provide "Comprehensive View" of Subscriber Experience

--Say Joint Solution Will Enable Operators to Offer Addressable Advertising, "Intelligent Interactivity"
VOD technology provider, Concurrent , and Clearleap , a company which offers a content-acquisition, delivery, management and distribution platform that brings broadband video and other Internet-sourced content to television sets, including sets equipped with low-resource legacy cable set-top boxes (note: the company recently announced that cable operator, Atlantic Broadband, is deploying its platform-- see the article published on, June 30th ; its most prominent competitor is ActiveVideo Networks, which is currently deploying its platform...

Canoe Ventures Suspends Plans to Launch its Community Addressable Messaging Product

--Will Instead Focus its Efforts on EBIF-Based Interactive TV Advertising
Canoe Ventures --the company that is tasked with implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)--has suspended its plans to launch what was to be its first product, the Community Addressable Messaging (CAM) system, according to a report Thursday by Todd Spangler in the US cable-industry trade publication, Multichannel News...

DirecTV Taps Invidi to Enable "Relevant" Local Advertising

--Local Ads Will Be Cued Up on DirecTV DVR's
GroupM-backed advanced advertising technology provider, Invidi Technologies , said Wednesday that satellite-TV provider, DirecTV, will use its software to offer advertisers "relevant" local advertising (note: last November, Invidi announced a similar deal with rival satellite-TV provider, DISH Network). According to Invidi, its Advatar software, in combination with DirecTV's DVR-equipped set-top boxes, will allow local television advertising availability based on geographic location, and will position TV ads according to any marketer's specifications. Previously, DirecTV could only...

14 Companies Participate in CableLabs' Addressable Advertising Interop Event

--Event Focused on Dynamic Insertion of Addressable Ads into VOD Avails
US cable-industry research, development and standardization body, CableLabs, said Tuesday that 14 companies participated in an Addressable Advertising Interfaces interoperability event held at its Louisville, Colorado laboratories, during the week of June 1st. According to the organization, the event--which included multi-vendor interoperability testing for dynamic video-on-demand ad insertion and other addressable advertising technologies--saw the participation of Arris, BIAP, BlackArrow, Cisco, Concurrent, Ensequence, Motorola, OpenTV, RGB Networks, Sigma Systems, Tandberg Television, This Technology, TVN Entertainment and...

OpenTV, Sigma Partner for Addressable VOD Ad Placement

Interactive TV and advanced advertising technology provider, OpenTV , and Sigma Systems , a company that specializes in IP service fulfillment solutions, announced Thursday that they are developing an integrated solution that they say will allow TV service providers to use subscriber data for addressable ad placement in video-on-demand environments. The companies say the integrated solution will also work for linear TV. According to the companies, their joint solution has been integrated in accordance with..., Channel Islands in Targeted Advertising Partnership

Cork, Ireland-based interactive TV and IPTV technology provider, (note: the company, which also operates offices in the US, the UK, Singapore and New Zealand, is best known for its DigiHost Service Delivery Platform, which supports and manages the delivery of ITV services through the Digisoft Java-based EPG on set-top boxes and other client devices, such as PC's and portable storage devices; according to, it also includes interfaces to enable integration to existing headend...

Lawmakers Scrutinizing Cable's Plans for Common Addressable and Interactive Advertising Platform

During a hearing Thursday on Internet privacy issues, lawmakers from the US House of Representatives Subcommittee on Communications, Technology and the Internet signalled that they will be closely scrutinizing the consumer-privacy implications of the US cable industry's plans to launch a common platform for interactive and addressable advertising (note: those plans are being implemented by a cable industry-backed company called Canoe Ventures ). As [itvt] was not able to be in Washington, DC to attend...

Announcing the Schedule of Sessions for The TV of Tomorrow Show 2009

[itvt] is pleased to announce the schedule of sessions for The TV of
Tomorrow Show 2009 (March 10-11, San Francisco) . The schedule is included in full below. For more info, please go to For a few more days, tickets to the show will still be available at the
special February Discount price of $975 (representing a savings of $300
over the regular price), and can be purchased here: SCHEDULE...

Invidi Forms Advisory Board for Advanced Advertising

Signs Addressable Advertising Deal with DISH Network
Advanced advertising technology specialist, Invidi Technologies, has created an advisory board to provide strategic expertise and guidance on advanced advertising initiatives. According to the company, the advisory board is tasked with ensuring that all participants in the advanced advertising ecosystem--multichannel video program distributors, TV broadcasters, program networks, advertisers, media buyers and media sellers--benefit from digital technology efficiencies and "share in the value chain." Invidi says that the advisory board's four members were chosen in recognition...

Ensequence, Visible World Team on ETV/EBIF Advertising Solution

Ensequence Says Over 50 Blu-ray Titles Developed Using Create Software
Interactive TV authoring solutions provider, Ensequence, and addressable advertising specialist, Visible World, have teamed on an advertising solution which they say will provide media companies and advertisers with addressability, measurement and interactivity through a single platform, using the ETV/EBIF standard. According to the companies, the solution leverages ETV/EBIF to deliver interactive TV advertising to specifically targeted audiences through Ensequence's ITV technology and Visible World's intelliSpot Connect platform (note: the latter is billed as an addressable...