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Interactive TV News Round-Up (I): Amazon.com, Fox, Clikthrough, Comcast Spotlight

--Amazon.com in Instant-Streaming Deal with Fox
--Clikthrough Powers Interactive Video for Bergdorf Goodman
--Comcast Spotlight Has Delivered 1,000+ ITV Ad Campaigns, Generating 2.7 Billion+ Impressions
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a couple of days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Amazon.com...

justAd.TV to Unveil Technology that Lets Operators Run Internet-Style Ads on Non-Linear TV

--Technology Is Targeted at Cable, Satellite and IPTV Operators and HbbTV Broadcasters
Israeli interactive TV advertising company, justAd.TV , contacted [itvt] Tuesday to let us know about its exhibit plans (Booth 5.B09s) for the IBC. The company, which is appearing at the show for the first time, says that it will launch a complete TV advertising system that is designed to enable cable, satellite and IPTV operators and HbbTV broadcasters to apply "Internet-style" advertising to non-linear entertainment services, such as VOD and DVR-recorded content. The system has...

Visible World, Google TV Ads in Targeted Advertising Partnership

New York-based targeted advertising specialist, Visible World (backers include Comcast Interactive Capital, Time Warner, Viacom and WPP) and Google TV Ads (offers an automated, auction-based system for buying advertising) announced Tuesday that they have formed a "working relationship" to deliver advanced TV advertising solutions. According to the companies, advertisers using the Google TV Ads platform (note: those advertisers include Priceline, Lenovo, Buy.com and Jenny Craig) will now be able to dynamically customize and target their...