AdWeek

Will on Wednesdays: AdWeek 2013

([itvt] is pleased to present the first installment of a new column from well-known interactive TV industry figure, Will Kreth .) @wkreth

The mood of the 10th annual Advertising Week in New York was charged with a sense of paranoid optimism about the future of advertising and marketing. For four days (Sept. 23-26, 2013) 90,000+ folks associated with the ad industry descended on the global pinnacle of advertising excess-Times Square--to absorb...