AMC, JibJab Team to Let Viewers Star in "Mad Men"

AMC has tapped JibJab Media , an online entertainment company best known for its viral videos and for its Starring You product line (which allows users to insert their own faces into online videos and photos), to create a service called " Mad Men Starring You " that promotes the fourth season of AMC's 1960's-ad-industry series, "Mad Men" (premieres July 25th). "Mad Men Starring You" allows users to take photos of themselves and their friends...

AMC Pitching Advertisers on Canoe- and Cablevision-Powered RFI Interactive TV Ads

--Wrigley Using Canoe-Powered ITV Ads to Offer Free Samples of Orbit Gum
MediaPost's David Goetzl and Joe Mandese have obtained a document from cable channel, AMC , that casts some light on how the channel is marketing to advertisers the RFI (request-for-information) interactive TV advertising capabilities that Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising, recently began rolling out in EBIF-enabled Comcast and Time Warner Cable systems (see the article published on, June 28th).