ANA

Interactive TV Headlines Round-Up 9/1/15 (VIII): Accedo, Amazon, Apple TV, BrightLine, ANA, Comedy Central, Discovery VR, Dubsmash, Maker Studios, ESPN, Epix, Hulu, Sling TV, Vine, Vubiquity

Because the [itvt] editorial team has been busy working on TVOT NYC 2015 (December 3rd at the SVA Theatre in New York City --purchase your Super-Early-Bird tickets here! ), we are covering stories in this issue in headlines/round-up format: Accedo to Preview its New "navAgility" TV UX Platform for Managed Video Services at IBC 2015: "Architected to Meet the Unique Needs of IPTV, Cable, Satellite and OTT Pay-TV Operators and Other Distributors of Managed Video...

Interactive TV Headlines Round-Up (I): ABC News, Ad-ID, SAG-AFTRA, ANA, 4A's, CIMM, EIDR, Aereo, CBS, AOL, FreeWheel, Mediaocean, HuffPost Live, Nielsen

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 (June 25th-26th in San Francisco), we are covering stories in this issue in headlines/round-up format. ABC News Launches Social Soundtracker Social-TV App Negotiations between SAG-AFTRA and ANA-4A's Joint Policy Committee Result in Ad-ID Mandate: All Commercials for TV, Radio and Digital Platforms that Feature SAG-AFTRA Members Must Use Ad-ID as Sole Standard Commercial Identifier CIMM, Ad-ID, EIDR and Close...

The iTV Doctor Is In! The Canoe Story, Chapter Two: The Salesman

Dear Readers: I have a friend who is a skydiver. And while I occasionally doubt her sanity for engaging in such a risky pursuit, she tells me that virtually all skydiving deaths are caused by a cascading series of bad decisions. In skydiving you can survive one bad decision: failing to check and properly calculate wind speeds and directions. You might even survive a second bad decision: going ahead with your fancy maneuvers, even though the wind had changed. Your third bad decision can kill you: believing you can hit the original landing zone, even as you drift into the power line.

Interactive TV News Round-Up (I): ANA, Skyviia, ANT, HbbTV, WOW!, Arris, Moxi

--ANA Study: Advertisers Increasingly Interested in Second-Screen, Connected-TV, Addressable Ads
--Skyviia to Integrate ANT's HbbTV Platform into its New SoC Solutions
--WOW! Launches Arris's Moxi-Based Whole-Home Solution
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. The Association of National Advertisers (ANA) recently teamed with Forrester Research on a survey of around 100 national advertisers. Among other things, the study appears to show that advertisers are increasingly interested in broadcast-synchronized second-screen advertising, connected-TV advertising, set-top box data, and addressable advertising. "Compared to 2010, the number...

Interactive TV News Round-Up (II): Canoe Ventures, ANA, Cisco, Clik

--Canoe, ANA Release Findings from Year-Long "CEE MEE" Study of Interactive TV Effectiveness
--Report: Cisco Looking to Sell its Set-Top Box Business
--Clik Enables Smartphone/Tablet Apps that Communicate with Any Browser-Equipped Connected TV
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. Canoe Ventures and the Association of National Advertisers (ANA) have released summary findings from their year-long collaborative study of interactive TV effectiveness. Dubbed CEE MEE, the research initiative is billed as aiming to "understand how the Connection, Emotion and Experience (CEE) of advanced television solutions, including ITV, relate to...

Canoe, ANA Release Interactive Advertising Research Results

-- 18 percent of TV Enthusiasts ages 18 to 49 said "Yes" to Interactive Offers
About 18 percent of adults 18 to 49 in a research panel said "yes" when prompted to use their remote controls to respond to interactive ads, according to Canoe Ventures and the Association of National Advertisers . Looking to drive interest in interactive ads such as RFI spots, Canoe and ANA released initial findings from their CEE MEE initiative, which is focused on studying how the "Connection, Emotion and Experience of advanced television solutions, including...

New Interview with Harold Geller, SVP of Cross-Industry Workflow at the 4A's and Managing Director of the Ad-ID Project

--Geller Discusses the Standardization Work of the Ad-ID Project
[itvt] has just published an audio recording and an unedited transcript of an interview with HAROLD GELLER , SVP of cross-industry workflow at the American Association of Advertising Agencies (4A's) and managing director of the Ad-ID project. The latter is a joint venture between the 4A's and the Association of National Advertisers (ANA) which promotes an advertising industry-standard unique identifier for all commercial assets.

Among other things, Geller explains why there...

Interactive TV News Round-Up (IV): GoldRun, A&E, HBO, IAB, ANA, 4A's

--GoldRun's Augmented Reality Platform Powers "Catch A Con" Promotion for New A&E Series --HBO Significantly Expands Programming Line-Up of its HBO Go "TV Everywhere" Service --IAB, ANA, 4A's Team on Cross-Platform Digital Media Measurement Initiative
Because the [itvt] editorial team has been busy this week working on the TV of Tomorrow Show 2011, we are covering recent news in round-up/summary form. We anticipate that it will take us a couple of days to catch up with all the news we plan to cover: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue,...

Canoe, ANA Announce Initial Participants in their CEE MEE Initiative to Study Interactive TV Ads