Interview: YouTube Star, Joe Penna (MysteryGuitarMan), and Big Frame Head of Talent Management, Sarah Penna

Last month (see the article published on, February 26th), Big Frame , a company which specializes in producing content and managing talent for YouTube and which claims to have generated over 8.3 million uniques, announced the launch of a premium YouTube channel called BAMMO .

The new channel's talent includes, among others, Joe Penna (YouTube handle: MysteryGuitarMan ), an established YouTube star who has over 2 million subscribers and whose...

Interactive TV News Round-Up (II): Coca-Cola, YouTube, Espial, KPU, ESPN, Xbox Live

--Coca-Cola Promotes NOS Energy Drink via Interactive YouTube Video
--Espial Powers VOD for KPU Telecommunications
--ESPN Revamps its ESPN on Xbox Live Service
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Coca-Cola's NOS Energy...

Interactive TV News Round-Up (V): P&G, YouTube, Rentrak, Digital+, ARC, Oscilloscope

--Procter & Gamble Promotes its Cheer Detergent Brand via Interactive YouTube Video
--Rentrak Expands into the European VOD Market
--Rentrak in VOD Measurement Deals with ARC Entertainment, Oscilloscope Laboratories
Because the [itvt] editorial team has been on the road the past few weeks--as well as working on our second annual TVOT NYC Intensive event--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your...

Radio: YouTube Annotations Inventor, Michael Fink

--Reveals Secret for Using Annotations to Enable Interactivity Within a YouTube Video, rather than Between Videos
In this recorded episode of [itvt]'s talk radio show, " Radio [i]tvt ," the inventor of YouTube Annotations (i.e. the technology that allows YouTube users to create interactive videos, such as the Chad, Matt & Rob "Interactive Adventures" profiled in an interview published on, March 25th), Google engineer Michael Fink , discusses the technology, its origins, the innovative ways in which it is being employed both by professionals and consumers, and YouTube's roadmap for...

News Round-Up

--BT Vision Plans to Undercut Sky's Pricing of Premium Sports Programming
--CBS to Air Interactive Show Featuring Super Bowl Commercials
--DVPRemote v. 1.4 Released
--Google Seeks Patent for System that Would Enable Advertisers to Create Own Interactive Overlay Ads
--ITU Releases Three-Stage Roadmap for 3D TV, Sky Taps 3ality for its New 3D TV Service
--Kaltura Launches Video Extensions for Joomla
--Microsoft Said to Be in Talks to Offer ESPN on Xbox
--NBC Unveils Broadband Video Plans for Winter Olympics to Showcase Enhancements to its Interactive TV Product Line at BVE 2010
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new, post-TVOT EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form: In an interview with the UK newspaper, The Sunday Telegraph, BT Retail CEO, Gavin Patterson, states that BT's Microsoft Mediaroom-powered hybrid DTT/IPTV service, BT Vision , will offer premium sports...

New Interviews with Showtime Networks, ConciseClick

--Plus: A Day in the Life of...Softel CEO, Sam Pemberton
[itvt] has just published interviews 1) with Robert Hayes , SVP and general manager of digital media at premium programmer, Showtime Networks , and Andre Sala , the company's manager of digital content distribution; and 2) with Nick Alt , CEO of interactive video commerce specialist, ConciseClick . Hayes and Sala discuss Showtime's various interactive digital media initiatives, including new interactive video games it has created for the shows, " Dexter " and " Californication...

YouTube Trumpets "Sophisticated" Usage of its Interactive Video Annotations Service

--In Year Since Launch, Service Has Been Used to Create Interactive Narratives, Games, Menus and More
In a posting on its corporate blog, Monday, YouTube noted that its Interactive Video Annotations service --a set of tools that allow users to add text and hyperlinks directly onto their videos--is now one year old. According to the company, the service has since its summer, 2008 launch been "put to use with increasing sophistication" in order to, among other things: Provide dynamic commentary. "Basically," YouTube explains, "this means placing a layer of comments on...

Advertising Agency, BooneOakley, Creates Interactive YouTube Video as its Main Web Site

--YouTube Officially Confirms 3D Experiment
Charlotte, NC-based advertising agency, BooneOakley , has used YouTube's Video Annotations feature (note: the Video Annotations feature allows users to enhance their videos with links to supplemental information, or to other videos; among other things, it can be used to create interactive video narratives, where viewers click to choose the next scene) to create an interactive video that serves as its main Web site. While using clickable hotspots to provide such typical Web site elements...