AR

New Interviews with Hand Eye Technologies' Jonathan Kessler and acrossair's Chetan Damani

--Topics Discussed Include Smartphone-Based Interactive TV and Augmented Reality
[itvt] has just published in-depth audio interviews with Jonathan Kessler , founder and CEO of Hand Eye Technologies, and with Chetan Damani , co-founder and managing director of acrossair. San Francisco-based Hand Eye Technologies has developed a software platform, called Hand Eye Interactive Technology (HIT), which enables viewers to use their camera-equipped smartphones to interact with highlighted hotspot objects on the TV screen (note: according to the company, the technology works with almost any video...

Ireland's MercuryGirl to Develop "Travel-Oriented Layers" for SPRXmobile's Layar AR Browser

--Doritos Teams with Blink-182, Big Boi on Augmented Reality Promotion
In a posting on its corporate blog earlier this week, MercuryGirl , a Dublin, Ireland-based developer of applications for the iPhone, Android and BlackBerry smartphone platforms, revealed that it has been awarded a developer account for SPRXmobile's Layar augmented reality browser (note: for more on the Layar platform--which superimposes layers of interactive digital information on top of real-time video on a smartphone's camera screen-- see the articles published on itvt.com, June 17th and July 9th,...

A&E Uses Augmented Reality Game to Promote New Season of "Criss Angel: Mindfreak"

US cable channel, A&E , has tapped New York-based creative communications agency, Circ.us , to develop an augmented reality game in order to drive interest in the new season of its magic-themed show, "Criss Angel: Mindfreak" (premieres August 12th). Dubbed "The Five Lives of Criss Angel Augmented Reality Experience" and located on A&E's Web site ( http://www.aetv.com/5-lives-of-criss-angel/5-lives-augmented-reality/ ), the game challenges viewers to navigate a "game piece" that always levitates upwards, through a series of 3D mazes.

New AR Platform Lets Mobile Users Leave, View Messages, Photos, Animations in Physical Locations

--Augmented Reality Round-Up: Tweetmondo's Twitter App, Lionsgate's Lap Dance, Kia's Hamster Game
A Munich-based company called metaio says that it has developed a smartphone-based augmented reality platform called metaio World. According to the company, the platform will allow users to associate their own content--including Twitter messages, photos, and 3D animations--with any real-world location, so that it can be viewed by other users who subsequently happen upon that location. "You now can turn places into your own hotspots," metaio explains on its Web site. "By leaving traces, messages...

BMT Group, Fraunhofer Team on Smartphone-Based Augmented Reality "Guide Book"

--App Would Allow Visitors to Europe to See How Historic Ruins Looked in their Heyday
UK-based engineering consultancy, BMT Group , said Monday that it has teamed with Germany's Fraunhofer research institute to develop a smartphone-based augmented reality application that it calls an "ultimate guide book." Dubbed iTacitus (an acronym for "intelligent tourism and cultural information through ubiquitous services") and developed under the auspices of a two-year project that is funded by the EU's Sixth Framework program and that also involves a number of other companies and organizations (more information...

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