Augmented Reality

Total Immersion Launches Augmented Reality Adobe Flash Module

Augmented reality specialist, Total Immersion , last week announced the launch of D'Fusion for Adobe Flash Player. According to the company, the new product is a solution to the increasing demand from online marketing professionals and advertisers for "easily accessible augmented reality experiences for a wide audience of consumers."

Unlike previous Web-enabled AR solutions, Total Immersion claims, D'Fusion for Adobe Flash Player avoids the need for a specific AR plug-in download, as...

New Version of metaio's Augmented Reality SDK Supports Image Recognition and Tracking on the iPhone

Munich-based augmented reality specialist, metaio , has launched a new version (2.1) of its Unifeye Mobile SDK that it says offers new features and functionality which take full advantage of the new iPhone OS 4.0 camera access API to enable the creation of image (vs GPS)-based augmented reality experiences on the iPhone. According to the company, Unifeye is currently the only SDK for creating mobile AR applications that support image processing (i.e. image recognition and...

News Round-Up

--Three New EBIF Tutorials Available on OEDN's Web Site
--Leslie Ellis Wins 2010 Women in Technology Award
--EchoStar to Launch "Slingloaded" DVR for UK's Freesat Platform
--never.no Powers Interactive Ad Campaign for Diesel
--PointRoll, Oddcast in Augmented Reality Partnership
--Rentrak Says Deal with Experian Will Enable Advertisers to Better Target TV Viewers
Here is a round-up of some other interactive TV-related stories that we didn't have room for in this issue: OEDN (note: the name is an acronym for "OCAP/EBIF Developer Network"), an organization which is attempting to drive application development efforts using the US cable industry's OCAP/tru2way and EBIF middleware standards and whose backers include Time Warner Cable, Cablevision, Charter and Bright House, has published three downloadable EBIF tutorials on its Web site , which it...

News Round-Up

--Cox's Interactive TV Services Seeing Heavier Usage than VOD among ITV-Enabled Subs
--Google Uses Interactive YouTube Video Game to Showcase Chrome's Native Flash Support
--Move Networks Ceases Operations, Seeks Buyer
--Qualcomm to Offer Augmented Reality Platform and SDK, Forms AR Partnership with Georgia Tech
--Total Immersion Creates Augmented Reality Camera that Takes Photos
Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue: At Light Reading Cable's Cable Next-Gen Video Strategies conference in Atlanta last week, Cox Communications ' VP of video strategy and product management, Steve Necessary, revealed that the MSO's suite of interactive TV applications is seeing heavy usage, even though it has been deployed to less than 10% (415,000) of the MSO's subscribers. In fact,...

Zugara Embeds Soccer-Themed Augmented Reality App within AT&T Banner Ad on ESPN.com

Zugara , a Los Angeles-based interactive marketing company that has developed a number of high-profile augmented reality applications (see, for example, the article published on itvt.com, November 17th), contacted [itvt] Tuesday to let us know that it recently worked with BBDO and Zoic Studios to develop a soccer-themed AR app for AT&T that ran within a banner ad on ESPN.com.

The app, which was part of AT&T's "Rethink" campaign, used Zugara's proprietary...

News Round-Up (VII): Total Immersion, TVLinks, Univision

--Total Immersion-Powered Augmented Reality Promotion Invites Consumers to "Iron Man Yourself"
--TVLinks Launches Service that Integrates Web TV Guide with Video Search Engine
--Univision Releases Stats for its Online and Mobile World Cup Coverage
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We apologize for any inconvenience to our readers. We will resume our regular format and publishing schedule tomorrow (Tuesday). Augmented reality specialist, Total Immersion , was recently tapped by LG Mobile Phones to create an integrated digital promotion, entitled "Iron Man Yourself," around the movie " Iron Man 2 ." The project--which...

News Round-Up (V): IP Vision-Betfair, ITV Live, Layar, Libox, IPTV over EuroDOCSIS 3.0

--IP Vision in Interactive TV Betting Deal with Betfair
--ITV Live Attracts 1 Million+ Users in First Week
--AR Specialist, Layar, Announces Expanded Smartphone Distribution, Kooaba Partnership and More
--Libox Beta-Launches Platform for Personal Media Portability
--Magyar Telekom Delivers Mediaroom-Powered IPTV Service over Cisco EuroDOCSIS 3.0 Infrastructure
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We...

News Round-Up (IV)

--mDialog Hires Two Execs to Support Dynamic Video Ad-Insertion Platform for iPad/iPhone
--metaio Launches First-Person Augmented Reality Shooter Game
--Miniweb in Connected TV Partnership with Brightcove
--NBA Game Time Widget Launches on Vizio Connected TV's
The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Mobile video and in-stream ad management company, mDialog (note: the company recently launched in-stream interactive overlay ads for the new Apple iPad--see the article...

Layar Unveils New Version of its Augmented Reality Browser, Designed to Facilitate Content Discovery

Amsterdam-based augmented reality specialist, Layar , on Wednesday unveiled the latest version (3.5) of its flagship platform, the Layar Reality Browser. The new version is currently available for Android, and an iPhone version is slated to be available shortly. According to the company, the rapid growth of content for its platform has increased the need for real-time, location-based search. However, with the new version of the browser, the company says, users can now easily discover...

metaio's junaio Augmented Reality Browser Now Recognizes Objects, "Glues" AR Experiences onto them

Munich-based augmented reality specialist, metaio , announced Tuesday that its flagship junaio mobile AR browser--which is now available for the Android OS as well as for the iPhone--can now not only display informational overlays that have previously been associated with nearby points of interest, such as shops, restaurants and train stations, and that are triggered via GPS, but can actually identify objects and dynamically "glue" specific, real-time, dynamic, social and 3D information onto those objects...

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