Augmented Reality

Augmented Reality Gaming Company, Ogmento, Raises $3.5 Million in Series A Funding

--Company's Offerings Include Technology that Lets Users "Sketch Images and Watch them Come to Life"
--metaio Partners on AR App with Portland's Regional Transit Agency, TriMet
Augmented reality gaming company, Ogmento , said Wednesday that it has closed a $3.5 million Series A funding round. The round was led by Chart Venture Partners , with participation from CNF Investments and various private investors. Ogmento claims to be the first AR gaming company to have secured institutional investment.

Ogmento says that it will use the funding to build out its development teams in New York City and Los Angeles, as well...

News Round-Up

--Canoe Ventures Testing Dynamic VOD Advertising
--Envivio Tapped to Support Meo's New Internet TV Service
--MGM Mirage Launches "Vegas Reality" Augmented Reality App for iPhone
--Netflix to Use Microsoft PlayReady in "Netflix-Ready" OTT Devices
--Saffron Digital Powering NBC Universal International's New Online Video Platform
--Sezmi Updates its Service
--Stoneroos Launches TV Guide App for iPhone/iPod Touch, Yahoo! Widget Platform
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Light Reading Cable's Jeff Baumgartner has an update on Canoe Ventures ' ongoing tests of methods for dynamically inserting advertising into VOD programming. The tests are being conducted in the company's Innovation Lab, and are using This Technology 's SpotBuilder Placement Opportunity Information Service (POIS) software. Envivio has announced that Portugal Telecom has selected its Three Screens...

YDreams, Canesta to Combine Augmented Reality with "Electronic Perception" Technology

--Helios Interactive Develops Augmented Reality Game for Best Buy
Portugal-based augmented reality company, YDreams , and Canesta , a Silicon Valley-based provider of "electronic perception" technology (note: the company offers single-chip CMOS 3D sensors, which it says enable "fine-grained, 3-dimensional depth perception in a wide range of applications," thus allowing devices to "react on sight to the actions or motions of individuals and objects in their field of view, gaining levels of functionality and ease-of-use that were simply not possible in an era when...

metaio Launches Commercial and Residential Real Estate Search on its junaio Mobile AR Platform

--New Services Enabled through Partnerships with Rofo and HotPads
Munich-based augmented reality specialist, metaio , contacted [itvt] Wednesday to let us know that it has partnered with commercial real estate search service, Rofo , and with rental housing search service, HotPads, to launch separate real estate search services from those companies on its junaio mobile AR platform (note: version 2.0 of junaio is currently available as a free app for the iPhone 3GS and is slated to be available soon on Android devices).
...

Interactive Display at LA Mall Promotes "Avatar" Blu-ray Disc by Morphing Shoppers into Na'vis

--Users Enter email Address to Receive Video of their Transformation
Inwindow Outdoor , a New York City-based company that specializes in digital storefront and mall advertising, has launched an interactive augmented reality display at The Grove mall in Los Angeles, in order to promote the Blu-ray release of the movie, " Avatar ." According to the company, the display--a free-standing structure made up of multiple digital screens--uses custom technology, developed in house, in order to morph faces of shoppers into Na'vis (the wide-eyed blue creatures...

metaio's Augmented Reality Technology Powering Interactive 3D Video in Lego Stores

--Shoppers Hold Lego Boxes Up to "Digital Boxes" to Unlock 3D Video of Assembled Models
Munich-based augmented reality specialist, metaio , contacted [itvt] Monday to let us know that the Lego Group has begun installing in all Lego-brand retail stores worldwide special kiosks, dubbed "Digital Boxes," that unlock an AR experience powered by metaio's technology. Customers at the stores can hold a Lego box up to the kiosks in order to trigger an interactive 3D animation of what the Lego model contained in the box will look like when it...

News Round-Up

--AETN International Secures Multiple Licensing Deals for Short-Form Content
--Boxee Seeking a Lead iPad and iPhone App Developer
--Dilithium Announces Support for Live and On-Demand Video Streaming to iPad
--Witness List Revealed for House Communications Subcommittee Hearing on STB's
--Location-Based iPhone App Accepted as an Official Entry at Boston International Film Festival
--metaio Says Over 200 Developers Have Now Registered for its junaio AR Platform
Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue: AETN International has announced that it has secured multiple licensing deals for its short-form content. The deals will see the content available on-demand through a range of broadband and mobile platforms. Over-the-top TV specialist, Boxee , tweeted Wednesday that it is looking to hire a lead iPad and iPhone app developer . "We consider 'other...

Discovery Taps Total Immersion to Develop Augmented Reality Game for "Deadliest Catch"

--MIT Media Lab's New "Surround Vision" Tech Uses AR to Extend Programming beyond the TV Screen
Augmented reality specialist, Total Immersion , contacted [itvt] Tuesday to let us know that it has been tapped by the Discovery Channel and the latter's media agency, PHD, to develop an interactive augmented reality game to promote the sixth season of the action-documentary series, "Deadliest Catch" (note: the series, whose season premiere aired on April 13th, follows the trials and tribulations of Alaskan crab fishermen in the Berings Sea). A demo video of the so-called...

Total Immersion Creates Interactive Augmented Reality Applications for Paramount, Fox, Universal

Augmented reality specialist, Total Immersion , recently contacted [itvt] to let us know about some of the interactive AR applications it has completed over the past few months. The apps are all triggered by holding up a movie or album's packaging in front of a Webcam, which allows a hidden visual code to launch the app: For the Blu-ray/DVD release of Paramount's "Transformers : Revenge of the Fallen," the company created an application that allows...

News Round-Up

--Ceton Launches Digital Cable Quad-Tuner PC Card
--Hallmark Launches Augmented Reality-Enabled Greetings Cards
--HDNet Chairman, Mark Cuban, Attempts to Pour Cold Water on Enthusiasm for OTT
--Kaltura in Integration Partnership with Mzinga
--Ooyala in Broadband Video Deal with New York Daily News
--Vimeo Launches Mobile Version of its Video-Sharing Service
--Xerox Seeks Patent for Tech that Alters TV Shows' Video/Audio to Embed Targeted Advertising
--YouTube Invites Users to Suggest UI Improvements
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) , we are covering a number of stories in this issue in summary form: Ceton Corporation has announced the launch of the Ceton Digital Cable Quad-Tuner card, which it bills as the word's first four-tuner digital cable solution for Windows 7 PC's with Windows Media Center. The solution was demo'd by Microsoft CEO, Steve Ballmer, during...

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