Augmented Reality

Augmented Reality Round-Up

--Brightkite Launches AR Local Advertising Solution
--Layar AR Browser for iPhone Pulled from Apple App Store Due to Crashes
--Version 1.5 of metaio's junaio AR Platform Now Available in Apple App Store
--Japan's Tonchidot Launches "Sekai Camera" AR App Internationally
--Total Immersion Teams with McDonald's on AR Promotion for "Avatar"
A number of items of augmented reality news have come across [itvt]'s desk over the past few days. Here is a brief round-up: "Social discovery network" provider, Brightkite , has launched a local advertising solution for its Layar browser-based AR service (available on both iPhone and Android). "Using the Brightkite service, users can look at the world around them through their phone's camera to see real-time digital information on top of real-world locations," the company...

News Round-Up

--Rob Gelick Named SVP and General Manager of CBS Mobile
--CCI Producing Multiplatform, Interactive Scavenger Hunt-Themed Kids' Show, "GeoFreakZ"
--Version 3.0 of the Layar Augmented Reality Browser Released
--Soft Ad Market Impacts SeaChange's Earnings, but VOD Server Revenues Nearly Double
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: CBS Interactive has promoted Rob Gelick to SVP and general manager of its CBS Mobile arm. He was previously VP of CBS Mobile. According to CBS Interactive, "Gelick will be responsible for guiding the evolution of CBS brands in the rapidly growing mobile arena, extending these brands onto the mobile Web, and creating applications for multiple platforms...

News Round-Up

--Artivision Integrates its Target-Ad Service with Kaltura's Open Source Broadband Video Platform
--Denmark's Comtech to Use never.no's Interactive TV Technology at Conference Facilities, Retailers
--NDS Appoints New Indian Reseller
--Nielsen Provides More Info on its Single-Source Measurement Plan
--New iPhone Augmented Reality App Takes Advantage of Twitter's New Geotagging Feature
--YouTube Said to Be in Discussions about Streaming TV Shows on Pay-Per-View Basis
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Kaltura , a company that offers what it bills as the first open source broadband video platform, contacted [itvt] Tuesday to let us know that Artivision has joined its partner program and integrated its Target-Ad "in-video monetization service" with the Kaltura platform. According to Artivision, Target-Ad generates "smart ad placements that adapt in real time for optimal...

Zugara, RichRelevance Launch Augmented Reality-Driven Social Shopping Application on Tobi.com

--"Fashionista" App Lets Consumers Use their Webcams to Try on Clothes "Virtually"
Interactive marketing company, Zugara , and RichRelevance , a company that specializes in personalization and product-recommendation tools for ecommerce sites, on Monday announced the launch of a new, augmented reality-driven "social shopping" application, called "Fashionista," that they describe as combining "the benefits of the fitting room with the convenience of online shopping and the power of the social Web." The app, which is initially being offered by fashion retailer, Tobi.com, is billed by the companies...

metaio Launches Social Augmented Reality Application for the iPhone

--App Lets Users Place and View Virtual Content in Real-World Locations
metaio , a Munich-based augmented reality company which also maintains offices in San Francisco and Seoul, said Wednesday that it has launched a free iPhone application, called junaio , in the Apple App Store. The company bills the app--in conjunction with a companion online service at http://www.junaio.com--as the "world's first social augmented reality platform."

According to the company, the app (an earlier version of which was profiled in an article published on...

News Round-Up

--Project Canvas Price Tag Revealed, Venture Seeks to Take More Open Approach
--Blitz Develops Interactive Augmented Reality Music Video for John Mayer
--Cablevision Using Zodiac Interactive's EBIF User Agent
--IneoQuest Launches Video Quality Assurance Solution for iPhone
--RVU Alliance Attracts More Members
--Channel 4 Exec Tapped as Commercial Head of Arqiva's SeeSaw Broadband VOD Service
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Project Canvas --the joint initiative between the BBC, UK commercial broadcasters ITV and Five, and UK incumbent telco BT, that seeks to develop a common standard and interface for the delivery of online catch-up services such as the BBC iPlayer and the ITV player, as well as other Internet-based VOD services, to broadband-connected set-top boxes--is expected to...

News Round-Up

--Quincy Smith to Resign as CEO of CBS Interactive, Will Continue to Advise on Interactive Media
--Comcast Said to Be Working on "Underground IPTV and Video Convergence Project"
--December Issue of Esquire Magazine to Offer Extensive Augmented Reality Features
--Rogers Skeptical of tru2way, Considering Internet-Based Interactive TV Solutions
--SeaChange Showcases RS-DVR Solution at SCTE Cable-Tec Expo
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue (as well as some stories from the ongoing SCTE Cable-Tec Expo in Denver, which our editorial team was unable to attend): CBS said Wednesday that Quincy Smith will step down as CEO of its CBS Interactive arm at the end of the year. However, Smith, who is starting his own advisory business, will continue to advise the...

Layar Augmented Reality Browser for iPhone Now Available in Apple App Store

--Urbanspoon Adds AR to its iPhone App, AR Artwork Pokes, Tickles and Flicks Passers-By
SPRXmobile announced Wednesday that the long-awaited iPhone version its Layar augmented reality browser is now available in the Apple App Store, free-of-charge (note: for background on the Layar platform--which leverages smartphones' integrated GPS and compass capabilities to display layers of interactive digital information on top of real-time video on those phones' camera screens, thus effectively transforming reality into a giant, clickable interactive video--see the articles published on itvt.com, June 17th, July 9th, August 18th and...

News Round-Up

--Brightcove Sales SVP, Mike Quinn, Replaced by Board Member, David Mendels
--BT Vision CEO, Watson, Concedes Service Has Not Been Marketed Effectively
--China Begins Development of National Broadband TV Channel with Interactive Features, UGC
--Citroen Uses Augmented Reality to Promote DS3
--Ustream Teaming with Skype for Anti-Poverty Initiative
--Internet-Exclusive World Cup Soccer Qualifier Attracts Only 500,000 Viewers
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Broadband video publishing solutions provider, Brightcove , has let go Mike Quinn, its SVP of sales for the Americas, and replaced him with Brightcove board member, David Mendels , a close associate of the company's founder and CEO, Jeremy Allaire, according to a report in Contentinople. Brightcove has issued the following statement: "Mike has left Brightcove to...

Fox Using Augmented Reality to Promote "Dollhouse"

--iPhone Layar AR Browser Submitted to App Store, Two Wikipedia-Based iPhone AR Apps Launch
Broadcast network, Fox , has tapped marketing agency, Blitz , and Adobe Flash developer, gskinner.com , to develop an Adobe Flash/Adobe AIR-based interactive/augmented reality application to promote its new show, " Dollhouse ." Dubbed "Virtual Echo" (note: Echo is the name of the show's lead character, played by Eliza Dushku) and available as a free download from http://www.fox.com/virtualecho , the application is billed as bringing Echo to life in two ways: 1) it presents viewers...

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