Lexus Commissions Interactive Video to Promote New Hybrid Luxury Compact

--Video Lets Viewers Determine its Narrative, Insert their Likeness, Record their own Dialog Lines
Toyota 's Lexus brand has tapped creative agency, Skinny , and production company, Stink Digital , to develop a high-definition and high-production-values interactive video to promote its new luxury hybrid compact car, the CT 200h.

Entitled " Dark Ride ," produced by Aris McGarry ("Gone in Sixty Seconds," "Kalifornia"), directed by James Brown, shot by 2009 Academy Award nominee, Claudio Miranda ("The Curious Case of Benjamin Button") and starring Norman Reedus ("Boondock...

Ooyala Teams with WheelsTV to Test "POV Reviews" on eBay Motors

--Google Reported to Be in Discussions to Acquire Brightcove Switches from Silverlight to Flash to Power Online Video
UPDATE: After we went to press, Ooyala contacted [itvt] to let us know that
the launch of "POV Reviews," which was expected to take place today, has
been temporarily delayed. Broadband video platform provider, Ooyala (note: the company claims to have over 140 global media and enterprise customers, including Warner Bros., Electronic Arts and Sybase), said Wednesday that it is teaming with WheelsTV , a producer and distributor of automobile test drive videos,...