BOB IGER

IGER: MAKER DEAL GIVES DISNEY 'HUGE MARKETING OPPORTUNITY'

By Steve Donohue, for [itvt]
Walt Disney Co. 's deal to acquire online content producer Maker Studios will help it use short-form video to market movies, theme parks and TV shows, CEO Bob Iger said Tuesday. “Getting maximum traction from the distribution perspective takes a lot of expertise and a lot of experience, and they [Maker] have got a lot of it. So we think there is a huge marketing opportunity for this company,” Iger told analysts on Disney’s first-quarter...