Canoe, ANA Release Interactive Advertising Research Results

-- 18 percent of TV Enthusiasts ages 18 to 49 said "Yes" to Interactive Offers
About 18 percent of adults 18 to 49 in a research panel said "yes" when prompted to use their remote controls to respond to interactive ads, according to Canoe Ventures and the Association of National Advertisers . Looking to drive interest in interactive ads such as RFI spots, Canoe and ANA released initial findings from their CEE MEE initiative, which is focused on studying how the "Connection, Emotion and Experience of advanced television solutions, including...

Canoe, ANA Announce Initial Participants in their CEE MEE Initiative to Study Interactive TV Ads