Channel Master

Interactive TV Headlines Round-Up 9/25/14 (II): AT&T AdWorks, AT&T, BRaVe, Brightcove, BT Sport, Buzzfeed, Channel 4, Channel Master, Comcast, Arris, RDK, Chromecast, Sling Media

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here !), we are covering stories in this issue in headlines/round-up format: AT&T AdWorks Teams with comScore to Offer Reporting on TV Advertising's Impact on Purchase Behavior and Web Site Visits; Companies Will "Use a Blind Match Process to Anonymously Link Advertisements Serviced on AT&T U-verse TV to in-Store Purchase Behavior and Web...