Clickable video

Video Tagging Startup wireWAX Gains Momentum

-- Former Last.FM COO Spencer Hyman Joins Board
London-based clickable video startup wireWAX continues to gain traction, recruiting former Last.fm COO Spencer Hyman as an investor, board member and strategic advisor. wireMAX has technology that allows anyone to add motion-tracking hotspots -- or tags -- to people and objects in video. After they are clicked, the tags can link to other videos, images, maps, and advertisements. Its technology could also be used for e-commerce. wireWAX said niche retailer Oki-ni released a video with...

News Round-Up

--BBC iPlayer, Sky Mobile TV, Livestation Now Available for Apple iPad
--BBC Announces Red-Button Interactive TV Programming Line-Up through June 18th
--CRTC Allows Advertising on VOD programs
--CJ HelloVision Launches Social TV-Enabled Broadband Video Service
--DMGT Fined £225,000 for Closing Teletext
--Fox Mobile Beta-Launches Bitbop Mobile TV Service
--Overlay TV Powers Interactive Video for Tory Burch
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: In time for the Apple iPad's launch in the UK, 1) the BBC has announced the availability in beta of an iPad version of the BBC iPlayer, that is based on the so-called iPlayer "Bigscreen site"; 2) Sky has announced the availability in the Apple App Store of an iPad version of Sky Mobile TV; and 3)...

Westfield London Publishes Interactive Video of "Greatest Fashion Show on Earth"

London shopping mall, Westfield London , has published an interactive video of its recent fashion show, " The Greatest Fashion Show on Earth ," which took place March 18th. The video--which can be viewed here--uses hotspotting technology to enable viewers to click on any of the items of clothing worn by the show's models, in order to access more information about it.

When a viewer clicks on an item, the video pauses...

Lexus Commissions Interactive Video to Promote New Hybrid Luxury Compact

--Video Lets Viewers Determine its Narrative, Insert their Likeness, Record their own Dialog Lines
Toyota 's Lexus brand has tapped creative agency, Skinny , and production company, Stink Digital , to develop a high-definition and high-production-values interactive video to promote its new luxury hybrid compact car, the CT 200h.

Entitled " Dark Ride ," produced by Aris McGarry ("Gone in Sixty Seconds," "Kalifornia"), directed by James Brown, shot by 2009 Academy Award nominee, Claudio Miranda ("The Curious Case of Benjamin Button") and starring Norman Reedus ("Boondock...

Coincident TV Powers Interactive, Facebook-Integrated "Social Trailer" for Fox's "Glee"

--Represents First Deployment of Company's "Hypervideo" Technology
San Francisco-based start-up, Coincident TV (CTV) , contacted [itvt] Monday to let us know that it has been tapped by broadcaster Fox to power a Facebook-integrated, interactive "social trailer" for the primetime musical series, " Glee ." The deal represents the first commercial deployment of the company's "hypervideo" technology.

The technology, which the company bills as "bring[ing] the entire Web inside the video player, incorporating everything--links, contextualized videos, ads, social media, games,...

IMG Publishing Deploys KlickableTV's Interactive Video Technology

New York-based interactive video specialist, KlickableTV , announced Tuesday that it has formed a strategic partnership with IMG Publishing , a division of the sports and entertainment company, IMG. The first IMG Publishing property to deploy KlickableTV's technology as a result of the partnership is TennisWeek.com , some of whose merchandise videos now allow viewers to click within them in order to access additional information on showcased products and links to ecommerce opportunities. IMG says...