BrightLine Study Finds that Mothers Engage More Often and Longer with Interactive TV Ads

--Terra/comScore Study Finds that Hispanics Interact with Online Video Ads at Higher Rates
Interactive TV advertising agency, BrightLine , said Tuesday that it has conducted a study--drawing on its own research and on "complementary data from other public sources"--which shows that "tech-savvy moms in the US" use their remote controls to engage with interactive TV ads at higher rates than they engage with online ads or traditional 30-second spots. In addition, the company claims, mothers show a higher propensity to click and engage with relevant content on TV...

Interactive Video Advertising Network, ScanScout, Signs Up More Publishers

--According to comScore, Company's Network Ranks Second Only to Hulu in Time Spent Per Video
--CBS Interactive Launches its Own Ad Network
ScanScout --an online video advertising network provider that recently launched a new, interactive ad unit, called the " Super Pre-Roll ," which places multiple interactive overlays on a company's existing spots, distributing them on the screen in accordance with the spot's content ( see the article published on, October 8th )--said Monday that it has signed in-stream video advertising agreements with premium publishers across several industries, including Warner Bros., Warner Music, Mindspark, Marvel Comics,...

Adobe Says Multiple Companies Supporting its New Framework for Building Media Players

Adobe announced Wednesday that over 20 companies are "embracing" its recently announced open framework for building media players (note: for more on the new framework, see the article posted on April 21st ). The company bills the framework, code-named "Strobe," as helping establish an open industry standard for media players and as offering production-ready software components to streamline the development of custom media players, thus reducing the time content publishers spend creating their own...