current tv

Private Beta Begins of "Sims" Creator Will Wright's Interactive TV Series for Current TV

Last month ( see the article published on itvt.com, March 31st ), [itvt] reported that "The Sims" and "SimCity" creator, Will Wright , is teaming with Current TV and with former Spike TV president, Albie Hecht , on an interactive TV series with the working title, " The Creation Project ," that will invite viewers to create and vote on storylines, characters and all its other elements, and that will employ an online and mobile...

Music Choice Says Viewers Responding Enthusiastically to New Interactive Network, SWRV

--Imira, Enne Team on Interactive TV Series for Children
--MySpace, Fox Inviting Viewers to Audition for New Roles in "Glee"
--"Sims" Creator, Will Wright, Said to Be Teaming with Current TV on Interactive TV Series
Multiplatform music programmer, Music Choice , contacted [itvt] Tuesday to let us know that its new 24/7 interactive music video network, SWRV , has generated 500,000 viewer interactions in 750,000 homes since its launch last month. According to the company, 54% of those interactions were via the Web ( http://www.swrv.tv ) and 46% via the phone.

The SWRV program that has enjoyed the highest percentage of viewer interactions to date, Music Choice...

Current TV's Canadian Launch Postponed Indefinitely

--CRTC Had Approved Joint Venture Between Current Media and Canadian Broadcaster, CBC
Current Media --the company founded by former vice president, Al Gore, and his business partner, Joel Hyatt, that operates Current TV, an interactive TV channel that has hitherto been devoted to short-form informational programs, dubbed "pods," around 30% of which are contributed by viewers via its Web site (note: the channel, whose distribution partners include Comcast, Time Warner Cable, DirecTV, Dish Network, Verizon, AT&T, BSkyB, Virgin Media, and Sky Italia, also invites viewers to help...

Current Media Names Mark Rosenthal CEO

--Rosenthal Was Previously President and COO of MTV Networks, CEO of Interpublic
Current Media --the company founded by former vice president, Al Gore, and his business partner, Joel Hyatt, that operates Current TV, an interactive TV channel devoted to short-form informational programs, dubbed "pods," around 30% of which are contributed by viewers via its Web site (note: the channel, whose distribution partners include Comcast, Time Warner Cable, DirecTV, Dish Network, Verizon, AT&T, BSkyB, Virgin Media, and Sky Italia, also invites viewers to help determine its programming schedule...

CRTC Approves Canadian Version of Current TV

Current TV --a cable/satellite interactive TV channel that was founded by former vice president, Al Gore, and his business partner, Joel Hyatt, and that features short-form informational programs, dubbed "pods," around 30% of which are contributed by viewers via its Web site (note: the channel also invites viewers to help determine its programming schedule by voting for video submissions on its site)--is one step closer to launching in Canada (note: versions of the channel have...

Current Media Cancels IPO Plans

Current Media has canceled plans for an IPO, according to a document filed with the US Securities and Exchange Commission (SEC) Friday. "In light of current market conditions, [Current TV] has determined not to proceed at this time with the public offering contemplated by [its previously submitted registration statement]," the company stated in the document. In a January, 2008 SEC filing, the company had stated that it hoped to raise $100 million via an IPO...

Current TV Teams with Twitter to Make Presidential Debates Interactive

Current TV has teamed with Twitter on a project called "Hack the Debate," that will add interactivity to all the presidential and vice-presidential debates. (Note: Current TV, which is targeted at the 18-34 demographic, is the brainchild of former US vice president, Al Gore, who serves as the chairman of its parent company, INdTV Holdings, and his business partner, Joel Hyatt, who serves as INdTV's CEO. It features short-form informational programs, dubbed "pods," around 30%...

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