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New Interview with Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM)

Itvt-Interview-CIMM-JaneClarke-2011-final by itvt [itvt] has just published an interview with Jane Clarke , general manager of the Coalition for Innovative Media Measurement (CIMM), a group that is backed by a number of TV programmers, media agencies and advertisers (its members include AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corp., Omnicom Media Group, P&G, PepsiCo, Publicis Groupe, Scripps Networks, Time Warner, Unilever, Viacom and...