New Edition of StoryCentric Features Part 2 of Brian Seth Hurst's Interview with Scott Maddux, SVP of Product Development for Nielsen/Media-Sync

[itvt] is pleased to present the latest edition of StoryCentric , our video column from Brian Seth Hurst , CEO of The Opportunity Management Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentric focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with stories and narratives--in television and beyond.