Discovery Communications

Interactive TV News Round-Up (I): adRise, Aereo,, Discovery Communications

--adRise Launches Free Platform for Building, Distributing and Monetizing Video Apps on Connected TV
--Aereo's Controversial Internet-TV Service Launches in NYC with 90-Day Free Trial in Streaming Video Deal with Discovery Communications
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. adRise , a company best known for its connected-TV advertising platform, has launched adRise Connect, a free connected-TV distribution platform that it bills as allowing premium content owners to instantly build, distribute and monetize video apps for all major connected-TV platforms. The San Francisco-based start-up has also secured a...

Intel, Liberty Global, Invest in Delivery Agent

-- Tcommerce Firm Raises $35.5 Million in Fifth Round of Funding
Delivery Agent said Thursday that it raised $35.5 million in funding from Intel Capital , Liberty Global Ventures , Grazia Equity and other investors in its fifth round of funding. The tcommerce specialist has raised a total of $107.3 million in equity funding, and said its latest round included additional cash from previous investors, including Bessemer Venture Partners . Backing from Intel and Liberty Global provides a big boost for Delivery Agent and the tcommerce...

Canoe Publishes ExpandTV Guidelines

-- Interactive TV Consortium Wants Networks to Encourage Viewers to 'Press OK' to Interact

Interactive TV News Round-Up (V): itaas, Nagra, Gracenote, Netflix, Discovery Communications

--itaas Hires Dave Hansen to Lead Sales
--Nagra Integrates Gracenote's eyeQ into its Multiscreen TV Solution
--Netflix in Streaming Deal with Discovery Communications
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. Interactive TV technology services company, itaas , has hired Dave Hansen to lead its sales team. Hansen, who will report to president and CEO, Vibha Rustagi, was previously in sales management at Scientific-Atlanta and Cisco. According to itaas, he has extensive experience working with cable MSO's. "Having Dave responsible for our...

"Social TV and its Impact on the Marketing, Monetization and Experience of Television" at The TV of Tomorrow Show 2011

[itvt] is pleased to present a video of "Social TV and its Impact on the Marketing, Monetization and Experience of Television," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were: Todd Greene , CEO, Loyalize Amber Harris , Director of Social Media, Discovery Communications Fraser Kelton , COO, GetGlue Ryan Lawler , NewTeeVee (Moderator) Somrat Niyogi , CEO, Miso Will Wright...

ABC, NBCU, CTAM Join VOD Research Initiative

The cable industry is getting more support for its Advanced Advertising Media Project (AAMP), which is focused on driving media buyers to video-on-demand advertising. AAMP said ABC , NBCUniversal , Intel , and cable marketing association CTAM joined its research initiative. It announced several other members in March, including the A&E Television Networks , VOD technology firm BlackArrow , CBS , Comcast Corp. , Digitas , Discovery Communications , Horizon Media , NDS and Rainbow...

News Round-Up

--CIMM Announces Plans for Cross-Platform Media Measurement Research Project
--MRC, NCC, MVPD's Collaborate on Guidelines for Creating Consistent Digital Video Viewership Data
--Sam's Club to Deploy WiFi to Facilitate In-Store Demo's of Connected TV Sets
Here are some other interactive TV-related stories we didn't have room for in this issue: The Coalition for Innovative Media Measurement (CIMM) --a group that is backed by a number of TV programmers, media agencies and advertisers (its members are AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corp., Omnicom Media Group, P&G, PepsiCo, Starcom MediaVest Group Worldwide, Time Warner, Unilever, Viacom and The...

Canoe Reveals Programming Partners for its Interactive TV Advertising Solutions

--Partners Are Comcast Networks, Discovery Communications, NBC Universal, Rainbow Media
--Will Deploy an RFI Application Later this Quarter
Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House ), said Monday that it has signed separate agreements with Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media that will see those companies launching its national interactive TV advertising solutions across their individual programming networks. Once the partners--which are Canoe's first programming...