News Round-Up (VII): Syfy, Shazam, TV Genius, Verizon FiOS TV

--Syfy Offering Extra Content to Shazam Users Who Tag "Eureka" and "Warehouse 13"
--TV Genius Releases Research on Programming Discovery
--Verizon FiOS TV Adds New Features to its Interactive TV Football Widget
Due to the huge volume of interactive TV-related news generated over the past few days by the IBC, we are covering stories in this issue in round-up format. We anticipate that it will take a few more days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue,...

Discovery Taps Hive Media to Develop Facebook Social Game for "Deadliest Catch"

Hive Media , a San Francisco-based company that specializes in branded social games, says that it has been tapped by Discovery Communications to develop and produce a social game based on " Deadliest Catch ," which is currently the highest-rated show on the Discovery Channel (note: the show, which is produced by Original Productions, is a documentary reality series that centers on the crews of crab fishing boats on the Bering Sea). The game is...

News Round-Up

--ADB Demo's tru2way Set-Back Box with Limited DVR Functionality
--Australian OTT Service, FetchTV, Selects Envivio's Delivery Platform
--Report: Hulu Plus Will Not Launch This Month
--Project Canvas Seeking Eighth Partner
--Discovery's Zaslav Will Not Stand for Re-Election to TiVo's Board
--YouTube Launches Localized South African Version of its Service
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: At the NCTA Cable Show in Los Angeles last week, Advanced Digital Broadcast (ADB) demo'd a tru2way "set-back box," code-named "Phantom," that provides some DVR functionality by using standard SD High Capacity (SDHC) cards for video storage. Light Reading Cable's Jeff Baumgartner has mor e. Envivio has announced that Australian OTT service, FetchTV , has selected its...

High-Profile Interactive TV Industry Figure, John P. Roberts, Joins Discovery-Hasbro JV, The Hub

--Roberts Pioneered Participation TV in the US while at the Game Show Network
John P. Roberts , the executive who pioneered participation TV in the US as SVP of digital media and entertainment at the Game Show Network (now GSN), has been named SVP of digital content and cross-platform entertainment at The Hub , a multiplatform children's TV network that is a joint venture between Discovery and Hasbro and that is scheduled to launch October 10th with what it promises will be a "robust and engaging online presence."...

Discovery Taps Total Immersion to Develop Augmented Reality Game for "Deadliest Catch"

--MIT Media Lab's New "Surround Vision" Tech Uses AR to Extend Programming beyond the TV Screen
Augmented reality specialist, Total Immersion , contacted [itvt] Tuesday to let us know that it has been tapped by the Discovery Channel and the latter's media agency, PHD, to develop an interactive augmented reality game to promote the sixth season of the action-documentary series, "Deadliest Catch" (note: the series, whose season premiere aired on April 13th, follows the trials and tribulations of Alaskan crab fishermen in the Berings Sea). A demo video of the so-called...

Apple iPad TV and Video News Round-Up

--Brightcove, CBS, Discovery, Disney, Howcast, Jackson Fish Market, MTV, NBA, NBC, Netflix, The Weather Channel, Ustream, Yahoo!, and More
Here is a round-up of recent announcements and news related to the Apple iPad which [itvt] readers might find of interest: Apple has published a list of Web sites that offer iPad-compatible video. The sites include,,,, and, among others. Spin Media has announced that it will use Brightcove's new Brightcove Experience for HTML5 solution to deliver video to the iPad, as well as to the Apple iPhone and iPod...

Discovery Launches iPhone/iPod touch App for "Mythbusters"

Discovery Communications has launched an iPhone/iPod touch application for the cult Discovery Channel pop-science show, " Mythbusters " (note: the show, hosted by Jamie Hyneman and Adam Savage, conducts experiments to test the validity of popular myths and urban legends; it claims to have tested over 700 myths via 2,300 experiments that saw it, among other things, setting off 711 explosions and destroying 104 vehicles).

According to Discovery, the new app, which...

France Telecom to Use Orca Interactive's Compass Content Discovery and Recommendations Solution

Israeli IPTV middleware and applications provider, Orca Interactive , said Monday that France Telecom has selected its Compass technology in order to implement a multi-screen content discovery and recommendations solution across all the services offered in association with its Orange IPTV platform.

According to Orca, Compass incorporates a variety of recommendations engines to provide a blend of optimized recommendations to TV, PC and mobile users. With Compass, the company claims, Orange subscribers...

3D TV Round-Up

--CableLabs to Offer 3D TV Testing
--Comcast On Demand Offering 3D Horror Movie
--Discovery, ESPN to Launch 3D TV Channels
--JVC Launches 2D-to-3D Converter
--MPEG Industry Forum Launches 3D TV Working Group
--Samsung in 3D TV Partnership with RealD
--Sigma Designs to Demo New 3D Technologies at CES
--Vizio Launches New Line of 3D TV's
As was widely anticipated, 3D TV has emerged as one of the major themes of this year's Consumer Electronics Show--and a number of pieces of 3D TV news came across [itvt]'s desk, Tuesday. Here is a brief round-up: CableLabs has announced that it is providing testing capabilities for 3D TV implementation scenarios over cable. According to the organization, these capabilities "cover a full range of technologies including various frame-compatible, spatial multiplexing solutions for transmission." The...

Discovery Channel App Launched for iPhone/iPod touch

--Blockbuster in Mobile Handset Integration Deal with Motorola
Discovery Communications announced Tuesday the launch of a free Discovery Channel iPhone/iPod touch application in the Apple App Store (note: it is located in the App Store's "Entertainment" category). According to the company, the app--which was designed and built by Rhythm NewMedia--offers an extensive collection of video clips from its flagship channel's shows, including "Mythbusters," "Man vs. Wild," "Dirty Jobs," "Time Warp," "Deadliest Catch," "Cash Cab" and "Shark Week." "Consumers are increasingly looking to enjoy...