etc.tv

etc.tv Claims its Super Bowl Interactive TV Ads Set New Record

etc.tv--a company which offers a "telescopic advertising" service that allows hyperlinking, via overlaid visual cues, from 30-second linear commercial spots to long-form advertising content hosted on cable operators' VOD platforms (note: the service also allows advertising content to be bookmarked for later viewing, and provides what etc.tv describes as "near real-time tracking"), as well as to tcommerce opportunities, and which is currently available to around 1.9 million consumers in Quebec through a deployment on cable...

etc.tv in Interactive TV Advertising Deals with RDS, Astral Media, TQS

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Will Enable ITV Advertising for RDS's Super Bowl XLIII Telecast
etc.tv--a company that offers a "telescopic advertising" service which allows hyperlinking, via overlaid visual cues, from 30-second linear commercial spots to long-form advertising content hosted on cable operators' VOD platforms (note: the service also allows advertising content to be bookmarked for later viewing), as well as to tcommerce opportunities, and which is currently available to around 1.9 million consumers in Quebec through a deployment on cable operator Videotron's illico digital cable service--says that Quebec-based sports...