Ensequence, Visible World Team on ETV/EBIF Advertising Solution

Ensequence Says Over 50 Blu-ray Titles Developed Using Create Software
Interactive TV authoring solutions provider, Ensequence, and addressable advertising specialist, Visible World, have teamed on an advertising solution which they say will provide media companies and advertisers with addressability, measurement and interactivity through a single platform, using the ETV/EBIF standard. According to the companies, the solution leverages ETV/EBIF to deliver interactive TV advertising to specifically targeted audiences through Ensequence's ITV technology and Visible World's intelliSpot Connect platform (note: the latter is billed as an addressable...

Zodiac Interactive Develops ETV/EBIF Players for PowerTV, tru2way

Is Partnering with Ensequence
Interactive TV software company, Zodiac Interactive, says it has developed ETV/EBIF players for the Scientific-Atlanta (Cisco) PowerTV platform and tru2way. According to the company, it has been working with Ensequence to ensure that the latter's Create authoring software fully supports the EBIF player for PowerTV and that the player is fully compliant with the CableLabs ETV/EBIF IO4 standard. It says that the EBIF player for PowerTV is "widely available" today and has been successfully tested...

itaas in tru2way/ETV Deal with Comcast Media Center

Adds Four New Members to its istart ETV Developer Program
Comcast Media Center (CMC) and Atlanta-based interactive TV technologies and services company, itaas, have signed a joint marketing agreement that they say will see them teaming to provide expanded tru2way- and ETV/EBIF-compliant application development and testing support for CMC's HITS AxIS platform. (Note: HITS AxIS--whose name stands for "Headend In The Sky Advanced Interactive Services," and which was developed in collaboration with Vidiom and TVWorks--is a centralized platform that operates on the NAS and DAC...