Fashion

Interactive TV News Round-Up (IV): MLB, NCTA, CEA, Victoria's Secret, Ooyala, Facebook

--MLB Again Offering Interactive Video Coverage of Baseball Postseason
--NCTA's Michael Powell and CEA's Gary Shapiro Cross Swords Online over "AllVid"
--Victoria's Secret Taps Ooyala to Power Live Social Video on Facebook
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. Major League Baseball is once again offering interactive video coverage of baseball's postseason through its Postseason.TV service ($3.99 for either the American League Division Series or the National League Division Series; or $5.99 for both of those, plus the National League Championship Series). "Now in its third year, Postseason.TV delivers a...

Interactive TV News Round-Up (I): Amazon.com, Fox, Clikthrough, Comcast Spotlight

--Amazon.com in Instant-Streaming Deal with Fox
--Clikthrough Powers Interactive Video for Bergdorf Goodman
--Comcast Spotlight Has Delivered 1,000+ ITV Ad Campaigns, Generating 2.7 Billion+ Impressions
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a couple of days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Amazon.com...

Interactive TV News Round-Up (IX): Viewsonic, Boxee, WireWAX, Tommy Hilfiger

--Viewsonic Drops Plans for Boxee-Powered TV Set, Citing Low Consumer Interest in Connected TV
--WireWAX Powers Interactive Video for Tommy Hilfiger
Due to the large volume of news generated by the IFA, IBC and CEDIA trade shows--and because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 --we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't...

Interactive TV News Round-Up (II): CBS Interactive, Clikthrough, Gucci, Hearst, DECE

--CBS Interactive's New "Star Trek" iPad App Proving Popular
--Clikthrough in Interactive Video Deals with Gucci, Hearst Publishing
--DECE Launches B2B Licensing Program for its UltraViolet Digital Rights Locker System
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: CBS Interactive contacted [itvt] last week to let us know that its recently launched $4.99 "Star Trek PADD App " for iPad (see the article published on itvt.com, July 11th) is proving successful. Although "it's only been available for two days, in the US it's beamed up to the #1 Paid...

News Round-Up (III): BrightLine, Chad, Matt & Rob, Clearleap-Roku, Clikthrough, Comcast-NDS

--BrightLine iTV Study Shows Hispanic Viewers More Likely to Engage with Interactive TV Advertising
--Chad, Matt & Rob Release Trailer for their First FremantleMedia-Backed "Interactive Adventure"
--Clearleap, Roku Partner to Enable Operators, Premium Programmers to Offer VOD on Roku OTT STB's
--Clikthrough Creates "Interactive Stylepad" for Armani Exchange
--Comcast Taps NDS as Prime Integrator for tru2way, Says It Is "Committed" to CableLabs' tru2way RI
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We...

Westfield London Publishes Interactive Video of "Greatest Fashion Show on Earth"

London shopping mall, Westfield London , has published an interactive video of its recent fashion show, " The Greatest Fashion Show on Earth ," which took place March 18th. The video--which can be viewed here--uses hotspotting technology to enable viewers to click on any of the items of clothing worn by the show's models, in order to access more information about it.

When a viewer clicks on an item, the video pauses...

Zugara, RichRelevance Launch Augmented Reality-Driven Social Shopping Application on Tobi.com

--"Fashionista" App Lets Consumers Use their Webcams to Try on Clothes "Virtually"
Interactive marketing company, Zugara , and RichRelevance , a company that specializes in personalization and product-recommendation tools for ecommerce sites, on Monday announced the launch of a new, augmented reality-driven "social shopping" application, called "Fashionista," that they describe as combining "the benefits of the fitting room with the convenience of online shopping and the power of the social Web." The app, which is initially being offered by fashion retailer, Tobi.com, is billed by the companies...

KoldCast TV Names New Head of Programming, Reveals Plans for New Original Programming Arm

--New Fashion-Themed Show from Bebo to Feature Audience Participation
KoldCast TV , an Irvine, Calif.-based company which earlier this year launched a free broadband video service that features a range of on-demand programming and support for full-screen HD (note: for more on the company, which has also begun an extensive re-design of its Web site, see the article published on itvt.com, April 29th ), announced Tuesday that it has hired Marti Resteghini as VP of network programming and acquisitions. She will be responsible for...

emuse Powers Interactive TV Application for "Australia's Next Top Model" on Foxtel

--Foxtel Now Offering DAL Interactive TV Advertising Based on emuse Template
Dublin, Ireland-based interactive TV authoring solutions provider, emuse , is powering an interactive TV application for the Fox8 reality series, "Australia's Next Top Model," on the OpenTV-powered Foxtel pay-TV platform. Dubbed "Game On" and accessed through the red button, the new application allows viewers to play along with the show by giving their opinions as it unfolds and guessing who will be eliminated at the end of each episode. Immediately after the show's broadcast, opinions...