Fathom

Interactive TV News Round-Up (IV): Fathom, History Channel, Facebook, Twitter, IAB

--Fathom Launches Interactive Video Player
--History Channel Makes Extensive Use of Facebook and Twitter to Promote Titanic Programming
--IAB Releases "Video Suite," Updating VAST and VPAID and Adding New VMAP Protocol
--IAB Launches "Rising Stars" Competition to Foster Creativity in Digital Video Advertising
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. Digital agency, Fathom , has launched an interactive video player, called Ingage (short for "interactive engagement"), that features embedded clickable buttons which allow users to choose paths to other videos or external Web pages. "On account of the generally more active nature of online video consumption as compared to...