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Interactive TV Headlines Round-Up (V): Facebook, LiveRail, FIFA, Fuisz Media, GCI, Google, Android TV, Chromecast, mDialog, Hulu, IAB, IMDb, Machinima, Xbox, MiTu, MobiTV, Amlogic, NBCU

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2014 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch...

INTERACTIVE TV NEWS ROUNDUP, MAY 4, 2014

►Comcast is talking to Electronic Arts about a deal which would give cable subscribers the ability to download videogames through its Xfinity X1 service, Reuters reported on Friday. The talks come as Comcast faces increased competition from gaming companies Sony and Microsoft , which are using their respective PlayStation and Xbox consoles to stream video to broadband Internet subscribers. More ► DreamWorks plans to launch a YouTube channel called DreamWorksTV this summer. The channel will...

Interactive TV News Roundup May 1, 2014

By Steve Donohue , for [itvt] AT&T “approached” top satellite TV provider DirecTV to discuss a merger that could value DirecTV at $40 billion, according to a report in The Wall Street Journal. More ActiveVideo said that Cablevision will deploy its CloudTV Adcast platform later this year. American Express will run interactive ads delivered in HTML5, and launch an interactive TV app called "Amex NOW." More Google told media buyers attending its NewFronts presentation that...

Interactive TV Headlines Round-Up 1/29/14 (III): PBS, Google, Meograph, Motility, NATPE, CEA, NDN, Net2TV, Racing UK, PayWizard, Samsung, LG, Philips, Smokebomb Entertainment, Revolt, SMT

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to...

Interactive TV Headlines Round-Up (VI): CBS, Rentrak, Rogers, Roku Smart TV, A+E, TWC TV, YouTube, WatchESPN, Watch Disney, Rovi, Samsung, LG, Google, DivX, Xbox One

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to...

Will on Wednesdays: Get Off Your Ads and Mobilize! - Part 2: Multi-Screen Orchestration Tunes Up

Moving from an Era of " What's in Your Wallet? " to " Who's Your Mobile Wallet? "
In our last installment , we looked at how Apple, with its vertically integrated products, identity architecture and cloud stack, may very well be the first company to bridge the TV advertising to mobile retail experience divide. From Apple TV to Passbook, we anticipate the company will opportunistically optimize their iAds platform -- using the awareness-generating power of TV ad impressions to both mobilize and shift branded experiences to the iPhone in as few clicks as possible.

Interactive TV Headlines Round-Up (IV): ESPN, Eyepartner, ABC, Facebook, FilmOn, FremantleMedia, Freesat, FreeWheel, Google, httv, Irdeto, Kaltura, LiveU, Live Nation Entertainment, Ford

Because the [itvt] editorial team has been busy working on TVOT NYC 2013 ( December 11th in New York City ), and because of the huge volume of news generated by the IBC and IFA conferences, we are covering stories in this issue in headlines/round-up format (note: if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us): ESPN...

Interactive TV Headlines Round-Up (III)

Extreme Reach, DG, Facebook, FilmOn X, FremantleMedia, GetGlue, Google, LG, Gracenote, HDMI, Hillcrest Labs, httv, Hulu, Intel Media, Jinni, Horizon TV
Because the [itvt] editorial team has been busy working on TVOT NYC 2013 ( December 11th in New York City -- Super-Early-Bird Registration ends midnight Friday! ), as well as catching up with news we missed during our post-TVOT 2013 break, we are covering stories in this issue in headlines/round-up format (note: we have marked older stories with the date they originally broke): Multiscreen Video Advertising Solutions Provider, Extreme Reach , Acquires DG's TV Ad-Delivery...

Interactive TV Headlines Round-Up (II): ESPN, evox Television, FX, Google, YouTube, NFL, Chromecast, AllCast, Guide, Jim Henson Family TV, Hulu, Criterion Collection, Instagram, Luma

As most of our readers are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch...

The iTV Doctor Is In!: The Shape of Things to Come

Dear Readers : I was having dinner with my wife and her long-lost cousin this week, and he asked me if I was still working in "Cable TV." I kinda hemmed and hawed, because I always find it difficult to explain to civilians exactly what I do--hell, it's difficult to explain to my FAMILY what I do. So I said something inane about social media and second screens and television. And then the engineer in him spoke directly to the marketer in me: "Show me." So I pulled out the trusty iPhone and said, "Before too long, this will be your set-top box."

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