Howard Horowitz

[itvt] Column: The iTV Doctor Is In! Who Are the New TV Consumers?

Dear Readers : In 1974 I was working as a rookie marketing manager in one of Monty Rifkin's ATC systems--All American Cablevision in Columbus, Ohio. I had the brainstorm of matching rudimentary census tract information to subscriber accounts by using the unused "check digit" at the end of the account number. Cable Data (remember them?) added that number randomly, but ATC wasn't using it. So, with only a half-dozen census tracts in our portion of Columbus, we could use it.