Immersive Media

PIZZA ON DEMAND: HULU SELLS FIRST 'IN-STREAM PURCHASE UNIT'

By Steve Donohue, for [itvt]
Hulu subscribers will soon be able to place an order from Pizza Hut “without ever leaving the Hulu environment,” CEO Mike Hopkins wrote in a blog post last week. While it’s Hulu’s first ever “in-stream purchase” deal, Pizza Hut has long been an innovator with advanced advertising. It sponsors a Pizza On Demand channel on Time Warner Cable ’s Oceanic system in Hawaii. Navic Networks , the advertising technology firm that was once owned by...

Interactive TV Headlines Round-Up (III): ConnecTV, Google TV, Harlem Globetrotters, HBO, Immersive Media, Streamworks, IntoNow, Animal Planet, Irdeto, ITU, HEVC, Logitech, Netflix

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC Intensive 2012 and then taking a post-event break. In order to catch up with the news we missed during that period--as well as the huge volume of news generated earlier this month by CES 2013--we are covering stories in headlines/round-up format (note: we have marked older stories with the...

Interactive TV News Round-Up (II): Bacardi, Immersive Media, Mojiva, blurbIQ

--Bacardi Launches 360-Degree Interactive Video Ad, Powered by Immersive Media
--Mojiva Becomes First Company to Deploy blurbIQ's Interactive Video Ad Platform
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. Bacardi "Unwrap The Night" from Matt Workman on Vimeo . Liquor brand, Bacardi , has used technology from Immersive Media to create a 360-degree interactive video ad. The ad also provides a personalized viewing experience that draws on the viewer's Facebook profile to integrate their name and photos. The...

Interactive TV News Round-Up (II): Envivio, Hulu, Facebook, Immersive Media

--Envivio Appoints VP of Internet Television in Bid to Enhance its OTT Strategy
--Hulu Relaunches "Facebook on Hulu"
--Immersive Media Launches 360-Degree Interactive Video App for iPhone/iPad/iPod touch
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: Envivio , a provider of processing solutions for live and on-demand multiscreen IP video, has named Matt Smith VP of Internet television, in what it bills as a bid to enhance its OTT strategy and solutions. Smith was previously VP and chief systems architect at Inlet Technologies and subsequently an architect...

Multiplatform/Interactive TV News Round-Up (IV)

--Gotuit, ICE Innovative Technologies, Idioma, Immersive Media, Irdeto, Selevision, HTTV, itaas, ITV Network, Jinni, KickApps, Latens, Liveclicker, MatrixStream, MediaFriends, Minerva Networks, MobiTV, Motorola, Music Choice
Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010 --and then took a few days off to recover. This is the fourth of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus: Gotuit Media , a company that offers metadata technologies which, among other things, allow...

News Round-Up: Broadband Video

--Clikthrough Teams with EuroRSCG to Create Interactive Video for New PlayStation Game
--Immersive Media Powers Live Interactive Video Coverage of Grammys Red Carpet
--NFL Network Programs, Super Bowl "AdZone" Launch on Hulu
--Ooyala Powering Video for TVGuide.com, IC Places
--SeeSaw Secures Multiple New Content Deals
--Ustream Launches Tool to Enable Users to Increase Production Values of their Broadcasts
--1.3 Million Viewers for White House's Live Streaming Coverage of State of the Union Address
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco) , we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of broadband video news for the past few days: San Francisco-based interactive video and video analytics company, Clikthrough (note: for some background on the company,...

Immersive Media Creating 360-Degree, Geo-Coded Interactive Videos of Haiti Earthquake Aftermath

--Videos Intended to Help Relief, Recovery and Rebuilding Efforts
Immersive Media , a company that has developed a patented technology, dubbed imLIVE, that enables viewer-controlled, 360-degree, live, full-motion, interactive video experiences (note: the experience of watching video powered by the technology is akin to watching a video version of Google Street View), announced last week that it is making available 360-degree, interactive, online video footage of the earthquake devastation in Haiti free of charge to relief agencies, government departments and news-gathering organizations involved in...

Immersive Media Powers 360-Degree Interactivity for CBC, iClips Network, MapQuest

--Company Also Recently Secured Interactive Video Deal with Vail Resorts
Immersive Media , a Calgary, Alberta-based company which has developed a patented technology, dubbed imLIVE , that enables viewer-controlled, 360-degree, live, full-motion, interactive video experiences (note: the experience of watching video powered by the technology is akin to watching a video version of Google Street View), said Tuesday that it has added three high-profile companies--CBC/Radio-Canada, iClips Network and MapQuest--to its customer roster.

According to Immersive Media: CBC/Radio-Canada, which is Canada's national public...

Immersive Media Powers 360-Degree Interactive Video for CBC/Radio Canada and MTV Networks

Immersive Media --a company which has developed a patented technology, dubbed IM LIVE, that enables viewer-controlled, 360-degree, live, full-motion, interactive video experiences (note: the experience of watching video powered by the technology is akin to watching a video version of Google Street View), and which recently announced a deployment of the technology with Canada's MuchMusic ( see the article published on itvt.com, November 9th )--last week announced deployments with CBC/Radio-Canada and with MTV Networks ...