Industry

INdustry: How Apple's Smart Genius TV Could Win Big

November 02, 2011
Is it a rumor? Or is it now a foregone conclusion? Seems the bandwagon has started to roll on Apple 's entry into the Smart TV market. The question is, what are they going to do? I guess we all expect Apple to enter the TV market with something very different, very competitive and very creative...a better Smart TV...a smarter Smart TV. Genius TV? So, how might a Genius TV be better than today's Smart...

INdustry: Ensequence + Zeitera = A Compelling New Approach to ACR for Companion Apps

October 24, 2011
Recently, Ensequence and Zeitera announced a new partnership for companion app publishing using automatic content recognition (ACR). I found this quite intriguing. I couldn't recall any other ACR companies doing deals with ITV publishing companies. Something was different. Before proceeding, let's refresh what this is about. ACR has become a buzzword of sorts and the lines describing various uses of automatic content recognition are starting to blur.

New Edition of Michael Collette's INdustry Column Profiles Interactive TV Advertising Agency, BrightLine

October 09, 2011
--BrightLine Has Conducted Over 280 Interactive Ad Campaigns
[itvt] is pleased to present the latest edition of INdustry , our new column by interactive TV industry veteran, Michael Collette , managing director of MediaTech Strategies .

New INdustry Column Features Zeitera CEO, Dan Eakins, Discussing the Emerging ACR Space

September 12, 2011

New Edition of Michael Collette's INdustry Column Asks How Interactivity Might Improve "Advertising Math"

August 09, 2011

"Content-Aware Televisions and the Emergence of Hybrid ITV" at The TV of Tomorrow Show 2011

July 26, 2011
[itvt] is pleased to present a video of "Content-Aware Televisions and the Emergence of Hybrid ITV," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were: Sam Chang , General Manager of Smart-TV Planning, Strategy and Key Partner Management, LG Electronics Michael Collette , Managing Director, MediaTech Strategies ( Moderator ) Dan Eakins , CEO, Zeitera Chris Falkner , VP of Advanced...

Announcing the Schedule of Sessions for The TV of Tomorrow Show 2009

February 26, 2009
[itvt] is pleased to announce the schedule of sessions for The TV of
Tomorrow Show 2009 (March 10-11, San Francisco) . The schedule is included in full below. For more info, please go to http://www.thetvoftomorrowshow.com For a few more days, tickets to the show will still be available at the
special February Discount price of $975 (representing a savings of $300
over the regular price), and can be purchased here: http://www.itvt.com/tvoftomorrow/pages/register.html SCHEDULE...