Industry

INdustry: How Apple's Smart Genius TV Could Win Big

Is it a rumor? Or is it now a foregone conclusion? Seems the bandwagon has started to roll on Apple 's entry into the Smart TV market. The question is, what are they going to do? I guess we all expect Apple to enter the TV market with something very different, very competitive and very creative...a better Smart TV...a smarter Smart TV. Genius TV? So, how might a Genius TV be better than today's Smart...

INdustry: Ensequence + Zeitera = A Compelling New Approach to ACR for Companion Apps

Recently, Ensequence and Zeitera announced a new partnership for companion app publishing using automatic content recognition (ACR). I found this quite intriguing. I couldn't recall any other ACR companies doing deals with ITV publishing companies. Something was different. Before proceeding, let's refresh what this is about. ACR has become a buzzword of sorts and the lines describing various uses of automatic content recognition are starting to blur.

New Edition of Michael Collette's INdustry Column Profiles Interactive TV Advertising Agency, BrightLine

--BrightLine Has Conducted Over 280 Interactive Ad Campaigns
[itvt] is pleased to present the latest edition of INdustry , our new column by interactive TV industry veteran, Michael Collette , managing director of MediaTech Strategies .

New INdustry Column Features Zeitera CEO, Dan Eakins, Discussing the Emerging ACR Space

New Edition of Michael Collette's INdustry Column Asks How Interactivity Might Improve "Advertising Math"

"Content-Aware Televisions and the Emergence of Hybrid ITV" at The TV of Tomorrow Show 2011

[itvt] is pleased to present a video of "Content-Aware Televisions and the Emergence of Hybrid ITV," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were: Sam Chang , General Manager of Smart-TV Planning, Strategy and Key Partner Management, LG Electronics Michael Collette , Managing Director, MediaTech Strategies ( Moderator ) Dan Eakins , CEO, Zeitera Chris Falkner , VP of Advanced...

Announcing the Schedule of Sessions for The TV of Tomorrow Show 2009

[itvt] is pleased to announce the schedule of sessions for The TV of
Tomorrow Show 2009 (March 10-11, San Francisco) . The schedule is included in full below. For more info, please go to http://www.thetvoftomorrowshow.com For a few more days, tickets to the show will still be available at the
special February Discount price of $975 (representing a savings of $300
over the regular price), and can be purchased here: http://www.itvt.com/tvoftomorrow/pages/register.html SCHEDULE...