iVideo

New Interview with S-Curve CEO, Steve Greenberg, on Andy Grammer's New Interactive Video

[itvt] has just published an INTERVIEW with Steve Greenberg , founder and CEO of S-Curve Records (the record label responsible for "Who Let the Dogs Out," and "Stacy's Mom").

Greenberg discusses the recently released interactive music video for S-Curve artist Andy Grammer's single, "Keep Your Head Up." The video, which is distributed through Vevo, is powered by technology from Interlude, an Israeli company in which S-Curve holds an equity stake. It invites...

New Interview on Coincident TV's Interactive Video Player for "Glee"

[itvt] has just published an INTERVIEW with Matt Apfel , VP of content, East Coast, at Coincident TV . Coincident--which earlier this year launched its "hypervideo" software suite, which it says combines online video, social media, Web links and commerce into a single immersive experience (see the article published on itvt.com, April 13th)--recently received an Interactive Media Emmy nominatio n for the " Glee Superfan Experience ," an interactive video player it created for Fox's...

Westfield London Publishes Interactive Video of "Greatest Fashion Show on Earth"

London shopping mall, Westfield London , has published an interactive video of its recent fashion show, " The Greatest Fashion Show on Earth ," which took place March 18th. The video--which can be viewed here--uses hotspotting technology to enable viewers to click on any of the items of clothing worn by the show's models, in order to access more information about it.

When a viewer clicks on an item, the video pauses...

Veeple Demo's Prototype Interactive Video Platform for Mobile Phones

Veeple said Tuesday that it has developed a version of its interactive video platform for mobile devices. A video posted by the company on its Web site shows its new mobile interactive video platform--which is still a prototype--working on a Droid handset. "In this video," the company explains on its corporate blog, "Veeple's SVP of user experience, Doug Broomfield, demonstrates the interactive video experience for the first time for [his brother] Veeple CEO, Scott Broomfield...

Lexus Commissions Interactive Video to Promote New Hybrid Luxury Compact

--Video Lets Viewers Determine its Narrative, Insert their Likeness, Record their own Dialog Lines
Toyota 's Lexus brand has tapped creative agency, Skinny , and production company, Stink Digital , to develop a high-definition and high-production-values interactive video to promote its new luxury hybrid compact car, the CT 200h.

Entitled " Dark Ride ," produced by Aris McGarry ("Gone in Sixty Seconds," "Kalifornia"), directed by James Brown, shot by 2009 Academy Award nominee, Claudio Miranda ("The Curious Case of Benjamin Button") and starring Norman Reedus ("Boondock...

Coincident TV Teams with Ascent Media's Blink Digital to Develop Interactive Video Experiences

--Coincident Bills its Tech as Enabling Social Media, Web Links, Commerce, All Within the Video Player
At the NAB show in Las Vegas, Tuesday, Coincident TV (CTV) --the San Francisco-based start-up which earlier this week launched its flagship "hypervideo" software suite (note: the company bills the platform as combining online video, social media, Web links and commerce into a single immersive experience-- see the article published on itvt.com, April 13th ; the platform is currently powering a Facebook-integrated, interactive "social trailer" for Fox's primetime musical series, "Glee"-- see the article published...

WatchNBuy.com to White-Label its Interactive Video Commerce Player

Interactive video commerce company, WatchNBuy.com , announced Wednesday that it is offering its interactive video player on a white-label basis to other Web site operators. The player, which is powered by technologies from Jivox, allows viewers to click on items for sale in a video, in order to launch supplemental product information that appears to the right of the screen, and lets them make purchases without stopping the video or leaving the video page. According...

Rockabox, Google's DoubleClick Partner on New Interactive Video Advertising Format, "Shutters"

A UK company called Rockabox has partnered with Google's DoubleClick Rich Media arm to develop a new interactive video advertising format, dubbed "Shutters." The format, which the companies are touting as less intrusive than traditional pre-rolls or new hotspot- and overlay-based interactive video ad formats, consists of a video player that has expandable interactive panels ("shutters") to its left and right: the shutters, which are formed when an initial animated title sequence splits into two...