ActiveVideo Networks, This Technology Team on Dynamic Advertising Solution for "iVOD"

--Solution Enables Dynamic Mid-Roll Ad Replacements, Including Ad Content from the Web
--ActiveVideo also Unveils Social TV and iPad Apps
Cloud-based interactive TV specialist, ActiveVideo Networks , and advanced advertising technology provider, This Technology , on Wednesday announced a joint initiative that they say will enable cable operators and programmers to improve monetization of and control over advanced VOD advertising. According to ActiveVideo, the initiative will "help grow the iVOD category" (note: for more on ActiveVideo's "iVOD" concept, see the article published on itvt.com, May 12th ).

The companies say that the initiative will...

ActiveVideo Networks to Outline "iVOD" Concept at NCTA Cable Show

--Will also Use Show to Demo Range of CloudTV-Based Interactive TV Apps and Services
Cloud-based interactive TV specialist, ActiveVideo Networks , said Tuesday that it will use this week's NCTA Cable Show to showcase what it calls " iVOD "--which it describes as "a new strategic approach for providing the cable industry with a next-generation experience that unifies content across multiple platforms and brings new levels of personalization, recommendation and social networking to traditional on-demand television."

The company says that it will demo how its CloudTV...