justAd.TV

Interactive TV Headlines Round-Up (II): Icareus, Kaltura, Livestream, Perform, Sportal, Revision3, SeaChange, Neon Stingray, Synacor, ThinkAnalytics, Pace, TP Vision, JustAd.tv, Akamai, Verimatrix, TiVo, Opera, Vestel, Yospace

Because the [itvt] editorial team is busy working on our upcoming TV of Tomorrow Show event, TVOT NYC Intensive (December 10th in New York City)--and because of the large volume of news currently being generated by the IFA and IBC shows--we are covering stories in this issue in headlines format: Icareus Update: Powers Social TV for Kuwait's FASTtelco; Delivers iTV Suite Integrator and Monitor Solutions to Italy's RAI; Delivers Interactive TV Playout Technology for HbbTV...

Interactive TV News Round-Up (II): EIDR, Gracenote, Philips, Loewe, justAd.TV

--EIDR Gains Some High-Profile Supporters
--Gracenote Launches eyeQ EPG Solution for Connected TV's
--justAd.TV to Launch Connected-TV Advertising Solution at IBC 2011
Due to the large volume of news generated by the IFA, IBC and CEDIA trade shows--and because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 --we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't...

justAd.TV to Unveil Technology that Lets Operators Run Internet-Style Ads on Non-Linear TV

--Technology Is Targeted at Cable, Satellite and IPTV Operators and HbbTV Broadcasters
Israeli interactive TV advertising company, justAd.TV , contacted [itvt] Tuesday to let us know about its exhibit plans (Booth 5.B09s) for the IBC. The company, which is appearing at the show for the first time, says that it will launch a complete TV advertising system that is designed to enable cable, satellite and IPTV operators and HbbTV broadcasters to apply "Internet-style" advertising to non-linear entertainment services, such as VOD and DVR-recorded content. The system has...

justAd.TV Says its Interactive TV Advertising Solution Is Interoperable with Sun Java Media Client

--Solution Uses Interactive Ad Formats to Counter Ad Skipping in DVR, VOD Environments
Tel Aviv-based start-up, justAd.TV , announced Sunday that it has successfully demonstrated interoperability of its justAd.TV set-top box agent with the Sun Java Media Client software (note: both the US tru2way and the European MHP interactive TV standards are based on Java technology). It says that this interoperability will allow TV providers to easily insert its embedAds advertising formats into non-linear TV viewing experiences, such as VOD and PVR, without necessitating changes or upgrades to...