Interactive TV News Round-Up (II): Flashlight Engineering, FourthWall Media, Knology, Hulu

--Flashlight Launches PC-Based Mini-Headend for Developing and Testing EBIF and tru2way Apps
--FourthWall Media Expands its EBIF Partnership with Knology
--Hulu to Launch in Japan
Because the [itvt] editorial team has been on the road the past few weeks, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Portland, Oregon-based Flashlight...

BCM Deploys Onyx Platform in Montgomery, Ala.

-- Interactive TV Vendor Touts Rollout as Model for Cable-Broadcast Cooperation
Billing it as a model for the way local cable operators can team up with broadcasters on interactive advertising and programming, BCM landed the first deployment of its new Onyx enhanced TV platform in Montomery, Ala. Local NBC affiliate WSFA-TV and Fox affiliate WCOV-TV are using BCM's Onyx MetaCast and Onyx Vantage products to deliver interactive programming and advertising to subscribers of local cable operator Knology Inc. The local advertisers using the platform to create...

Knology, WSFA and WCOV to Launch BCM's (BackChannelMedia) EBIF-Based "Clickable TV" Tech

--Interactive TV Technology Lets Viewers "Bookmark" Information from Programs and Ads for Later Viewing
BCM (formerly known as BackChannelMedia)--a company that offers a patent-pending technology called Clickable TV, which allows viewers to forward or "bookmark" information from their TV to a personal Web portal or to their email account--said Wednesday that it is launching the technology in Montgomery, Alabama in association with cable operator, Knology , and two local TV stations. According to the company--which says that Clickable TV is "the first of several groundbreaking products and services" that...

Knology Becomes First Cable Op to Deploy Backchannelmedia's Interactive TV Advertising Technology

--"Clickable TV" Lets Viewers Bookmark Content to Personal Web Portal or Email
Boston-based interactive TV advertising specialist, Backchannelmedia , announced Tuesday that it has signed a deal with regional cable operator, Knology , that will see the latter testing Backchannelmedia's flagship Clickable TV technology on its digital cable network.

According to Backchannelmedia, Knology customers who choose to use Clickable TV will see small, non-intrusive icons at the bottom of their TV screen, alerting them to the availability of interactivity on the commercial or program...