La Banda

Radio [itvt]: Univision's Sameer Deen and Screenz' Eli Uzan Discuss their Companies' Interactive/Social TV Partnership

Sameer Deen, Univision Eli Uzan, Screenz Last month Spanish-language broadcaster, Univision, launched two interactive/social TV apps: the " Conecta " app, which is designed to enhance its music-based reality show, " La Banda "; and the " UniNovelas " app, which is targeted at viewers of its popular "telenovelas" (soap operas). The apps were the result of a partnership with cross-media interactive TV company, Screenz, which will see the latter creating a range of "customized...