--Video Lets Viewers Determine its Narrative, Insert their Likeness, Record their own Dialog Lines
Toyota 's Lexus brand has tapped creative agency, Skinny , and production company, Stink Digital , to develop a high-definition and high-production-values interactive video to promote its new luxury hybrid compact car, the CT 200h.
Entitled " Dark Ride ," produced by Aris McGarry ("Gone in Sixty Seconds," "Kalifornia"), directed by James Brown, shot by 2009 Academy Award nominee, Claudio Miranda ("The Curious Case of Benjamin Button") and starring Norman Reedus ("Boondock...