New Edition of Brian Seth Hurst's StoryCentered Column Features Brain Candy's Scott Walker Discussing Fan Fiction and Fan Communities

ABC Player iPad App Downloaded over 212,000 Times Since iPad's April 3rd Launch

--Disney/ABC Says 680,000 Episode Views Have Translated into "Several Million" Ad Impressions
Disney/ABC Television Group on Wednesday released early usage statistics for its recently launched ABC Player app for the Apple iPad. The app, which is based on the ABC.com Full Episode Player and which Disney/ABC says was designed, developed and launched in less than five weeks, allows users to watch free, ad-supported episodes from around 20 ABC series through WiFi, and also to purchase downloads of episodes from the iTunes store. Disney/ABC is currently the only...

News Round-Up

--ABC Licensing Deal with CafePress Will Enable Fans to Design Merchandise Based on its Shows
--blinkx Trumpets Ranking by Nielsen as a "Top Online Video Site"
--Freeview Australia to Feature Ads that Appear When Viewers Fast-Forward
--Reports: YouTube to Offer Live Streaming Coverage of Indian Premier League Cricket
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form: ABC has announced a licensing deal with CafePress , a company that operates a Web site that allows users to place their own designs on clothes and other items. According to...

New Interviews on Real-Time VOD Ad Insertion and Developing ARG's for "Lost" and "FlashForward"

--Plus The iTV Doctor on Interactive TV for "Fans," Set Top Box 2009 Coverage, and More
[itvt] has just published interviews with senior executives from 1) BlackArrow , an advanced advertising specialist which announced earlier this week that its VOD ad-insertion platform--which enables ads to be inserted into VOD content on-the-fly--has gone live with Comcast in Jacksonville, Florida; and 2) Hoodlum , an alternate reality gaming (ARG) specialist which recently won a primetime Emmy for "The Dharma Initiative: Dharma Wants You," an ARG it created for the ABC drama series, "Lost,"...

Exclusive: Winners of the 2009 Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media

The Academy of Television Arts & Sciences has revealed the winners of the Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media . The Interactive Media Emmys recognize excellence in two areas of competition: 1) Outstanding Creative Achievement in Interactive Media: Fiction (note: according to the Television Academy, this award category recognizes "outstanding fiction-based interactive programs or series presenting opportunities for audience engagement" and offering "content beyond passive, linear television viewing"); and 2) Outstanding...