Measurement

Rentrak in VOD Measurement Deal with Canada's Alliance Films

Multiscreen media measurement and research company, Rentrak , announced last week that it has signed a deal to provide Canadian motion picture distributor, Alliance Films , with VOD measurement services via its OnDemand Essentials service. Alliance's recent VOD offerings--which are available on such major Canadian pay-TV platforms as Cogeco Cable, MTS, Rogers Cable, SaskTel, Shaw Cable, Telus and Videotron--include "Inglourious Basterds," "Ghosts of Girlfriends Past," "Four Christmases" and "Coraline." According to Rentrak, the Alliance deal...

Revision3 Says It Served 1.5 Billion Minutes of Video in 2009, and Increased Revenues 30%

Revision3 --a company which bills itself as "an actual TV network for the Web," and which produces its own original, broadcast-quality programming--announced Tuesday that viewership of shows on its service climbed to nearly 1.5 billion minutes for 2009 (it says its shows were viewed nearly 70 million times during the year) and that, despite the recessionary economy, its revenues grew 30%. The company also said that, on the ad sales side, it "increased its average...

Exclusive: TAG Interactive TV Games Channel Tops Major Linear Channels in Daily Viewing Averages

--TNS STB Data Show Channel Retains Viewers for Longer than Disney, CNN, Nickelodeon and Others
TAG Networks --an interactive TV games company that has developed a games-on-demand channel, called TAG, which it says integrates with existing VOD infrastructures (note: the company has a history of working closely with ActiveVideo Networks and is involved in the latter's deployments with Time Warner Cable and Cablevision)--contacted [itvt] Tuesday to let us know that new TNS data , measuring daily time spent viewing per set-top box, show that the TAG channel topped 43 linear...

Kyte Releases New Version of its Video Management Console

Kyte , a San Francisco-based company that offers a social-enabled broadband and mobile video platform for live and on-demand content (note: it bills its platform as "combin[ing] the real-time, interactive and community building capabilities of the social Web with professional-grade analytics and content management features, enabling businesses and organizations to engage online and mobile audiences and build community around their brand"), on Tuesday launched Kyte Console 2.0.

According to the company,...

News Round-Up

--Ericsson Drops Tandberg Brand, Announces "End-to-Endless Television"
--Muzu.tv in Multiple Syndication Deals, Partners with Interactive Ad Company, InSkin
--Nielsen to Merge Online Viewing into its C3 Ratings
--Recording Academy Planning Interactive Enhancements for Grammy Awards
--Verizon to Offer Streaming Radio to FiOS TV Customers
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form: Ericsson has now officially dropped the Tandberg Television brand (note: it acquired the latter company back in 2007) and has announced a "strategic approach" called "End-To-Endless Television" (E2E TV), which it...

News Round-Up

--Artivision Integrates its Target-Ad Service with Kaltura's Open Source Broadband Video Platform
--Denmark's Comtech to Use never.no's Interactive TV Technology at Conference Facilities, Retailers
--NDS Appoints New Indian Reseller
--Nielsen Provides More Info on its Single-Source Measurement Plan
--New iPhone Augmented Reality App Takes Advantage of Twitter's New Geotagging Feature
--YouTube Said to Be in Discussions about Streaming TV Shows on Pay-Per-View Basis
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Kaltura , a company that offers what it bills as the first open source broadband video platform, contacted [itvt] Tuesday to let us know that Artivision has joined its partner program and integrated its Target-Ad "in-video monetization service" with the Kaltura platform. According to Artivision, Target-Ad generates "smart ad placements that adapt in real time for optimal...

OpenTV Opens Up Its Measurement Platform, Sets Up Analysis Partner Program

Interactive TV and advanced advertising technology provider, OpenTV , announced Tuesday that it will open up its TV measurement platform by publishing, later this year, the format of key data points that its software is able to measure on the set-top box. The company says that this open access will allow the developer community, data analysis partners and other service providers to integrate with its measurement solution more easily, and will foster the creation of...

NDS Launches EPG Framework to Accelerate EPG UI Creation and Management

--Partners with Access to Bring Pay-TV and FTA Channels to Connected TV's
--Teams with TNS on STB Audience Measurement Solution to Track Individual Viewers
Interactive TV and conditional access technology provider, NDS , announced Wednesday the launch of NDS EPG Framework. According to the company, EPG Framework is an end-to-end infrastructure that enables broadcasters to design, deploy and manage their own EPG's cost-effectively, and also gives operators the flexibility to update the EPG as needed and to introduce new revenue streams via EPG-based ads and promotions. NDS says that a number of its customers, including Get, Viasat and Bharti...

Concurrent Launches Three-Screen Census-Level Media Data Collection Solution

VOD technology provider, Concurrent , on Wednesday launched a cross-services data storage and correlation solution, called Central Data Warehouse (CDW), which it says is designed to offer a 360-degree view of linear, VOD and interactive media consumption across TV, mobile and PC screens. The company bills the CDW as the industry's first centralized data warehouse solution to allow broadband operators to consolidate the collection, storage and correlation of census-level media data from linear broadcast, VOD...

Rentrak Says July Was Record Month for VOD Viewing

Multiscreen media measurement and research company, Rentrak , announced Tuesday that VOD viewing set a record in July with 655 million transactions, surpassing the previous record--which was set in June--by 11%, and representing a 19% increase over the same month last year. The company--which offers a VOD measurement service called OnDemand Essentials--also said it measured a 15% increase in the number of unique set-top boxes accessing VOD. In addition, the average number of minutes per...

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