Measurement

Rovi in Measurement Deal with TNS Media Research

--Collaboration Billed as Providing Deeper Understanding of EPG Usage and Advertising
Rovi (formerly Macrovision--for more on the company's name change and the repositioning it heralds, see the interview with Rovi chief evangelist, Richard Bullwinkle, that was published on itvt.com, July 16th ) announced Wednesday that it is partnering with TNS Media Research to develop advanced TV and set-top box measurement solutions. According to the company, the partnership combines its clickstream technology with TNS's reporting capabilities to enable "some of the richest measurement in the industry," including...

TiVo, Quantcast Launch Solution for Evaluating Correlation between TV Viewership and Online Activity

DVR vendor/service provider, TiVo , announced Tuesday that it is partnering with Quantcast , a company that provides a Web-audience measurement service focused on enabling addressable advertising, to offer advertisers and media companies a comprehensive cross-platform audience-analysis solution that will evaluate the correlation between TV viewership and online activity. According to the companies, the primary differentiator of their joint solution is the size of its sample: 35,000 households in all. They claim that an "innovative"...

New Rentrak Report Claims VOD Usage Up 21% Year-Over-Year

--Claims VOD Users Order Average of 17.81 VOD Assets per Month
Multiscreen media measurement and research company, Rentrak , announced Monday that it has published its "Rentrak State of VOD: Trend Report 2008." According to the company, the 25-page report, which is priced at $495, is based on data from January 2007 through December 2008 that was gathered by its OnDemand Essentials service. The company claims that that service--which it bills as providing operators, content providers (including broadcast and cable networks and studios), and advertisers with...

NBA Taps TiVo for Interactive TV Advertising, Audience Measurement

DVR vendor/service provider, TiVo , announced Thursday that it has signed a deal with the National Basketball Association (NBA) that sees the latter using TiVo's interactive TV advertising solutions to promote the NBA finals. Since the beginning of the week, TiVo has been carrying a "TiVo Showcase" ad for the NBA finals that offers video and other promotional content, and also allows "one-click recording" of upcoming games; as well as ads on the TiVo Central...

TiVo Launches StopWatch Local Markets Ratings Service

At the NAB show in Las Vegas Monday, DVR vendor/service provider, TiVo--in what appears to be an attempt to challenge Nielsen's dominance in the local ratings space--announced StopWatch Local Markets, a version of the company's StopWatch audience ratings service that provides anonymous, second-by-second, year-round ratings data for programming and commercials in local US television markets (note: StopWatch collects its research data from TiVo boxes; TiVo recently announced that it would expand the size of the...

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