Media Center

Sky Player Broadband TV Service to Be Available on Windows Media Center on Windows 7 in the UK

--Sky Poker Interactive TV Service to Reward Winner of its 200 Millionth Hand
BSkyB and Microsoft announced Wednesday that the Sky Player broadband video service will be added in the UK to Windows Media Center in Microsoft's new Windows 7 operating system, enabling live and on-demand over-the-top viewing of Sky's pay-TV content, including movies, sports coverage, entertainment and children's programming and more. Earlier this year, the companies announced a deal to offer Sky Player on the Xbox 360 ( see the article published on itvt.com May 29th ):...

News Round-Up:

--Accedo Broadband Develops Interactive TV Game for A&E Television
--ADB in Set-Top Deals with Altibox, ITI Neovision
--Alticast Announces Deployments of its Hybrid Broadcast Broadband Television Solution
--ANT Launches Managed Service Offering for IPTV and Hybrid Environments
--AT&T Launches Broadband Video Web Site
--BBC's Huggers Reveals Plans to Open iPlayer to Third Parties
--Bluestreak's MachBlue Supports "New 3D Flash User Experiences," Is Integrated into Mitsubishi TV's
--Brightcove Expands Partner Program
--Cisco's IPTV Technologies to Be Deployed by Virgin Media
--Clearleap's Platform Deployed by Bresnan
--Concurrent Announces "International Extension" of its "
Because of the large volume of news generated by the ongoing IBC show in Amsterdam, and because the [itvt] editorial team is currently traveling in the UK, we are covering a number of this issue's news stories in round-up/summary form. We anticipate some additional interruption of our regular news publishing schedule in the coming days, so we apologize in advance for any inconvenience to our readers. Here is the round-up: Accedo Broadband --a Stockholm-based provider...

Netflix Launches on Microsoft Windows Media Center

Microsoft announced Wednesday that movie rental company, Netflix , has launched its streaming service on the Windows Media Center platform (which, while formerly a standalone OS, is now part of Windows Vista Home Premium and Ultimate). The service offers around 12,000 movies and TV episodes. Microsoft--which is billing the launch of the service on Windows Media Center as meaning that "consumers no longer need to jump from Web site to Web site to find" the...