media storm

Interactive TV Headlines Round-Up (III): Media Storm, Nancy Tellem, Microsoft Xbox, NCAA, T3Media, Netflix, DreamWorks,, Google+, Numericable, Panasonic, Roku, Shazam

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 (June 25th-26th in San Francisco) , we are covering stories in this issue in headlines/round-up format: Media/Marketing Agency, Media Storm, Names John F. Collins Managing Director of Broadcast and Interactive TV; Collins Was Previously SVP of Product Management at Canoe Ventures At Industry Event, Entertainment and Digital Media President, Nancy Tellem, Trumpets Microsoft's Efforts to Develop Interactive TV Programming...

Interview: Monster Media's Interactive Sidewalk Display for the Oscars

[itvt] has just published AN INTERVIEW with Tim O'Brien , VP of accounts at Monster Media , on the interactive Oscar sidewalk display (see the article published on, February 2nd) that Monster Media recently developed for the Academy of Motion Picture Arts and Sciences.

Data, Targeting and Messaging at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDING of " The Recursive Ménage à Trois: Data, Targeting and Messaging ," a panel session at TVOT NYC Intensive .

The panelists for the session were: Seth Haberman , CEO, Visible World (moderator) Lawrence Kimmel , CEO, Direct Marketing Association Dave Morgan , CEO, Simulmedia Bruce Nelson , vice chairman, Omnicom Group William Nowacki , managing partner and lead principal, Opera Analytics Ed Swindler...

Media Storm Names Jeremy Cornfeldt Managing Director/Digital

--Interactive TV-Focused Media Agency Claims to Have Grown Staff by 30% over Past Year
Strategic media agency, Media Storm (note: last fall, the company, which claims to have produced interactive TV applications for over 350 campaigns, announced the formation of a new division, called BOLT, focused solely on developing and implementing advertising campaigns that use interactive TV, addressable advertising and VOD platforms-- see the article published on, October 8th ; the company was also recently selected by the Academy of Motion Picture Arts and Sciences as its media...

DirecTV Teams with The Weather Channel on New Interactive TV Services

--DirecTV Offers Multiscreen ITV App for US Presidential Election
--Renews ITV Advertising Deal with Media Storm Satellite TV provider, DirecTV, has teamed with The Weather Channel (TWC) to launch a package of interactive TV services providing information on local weather conditions. The new services include:
--An "Alert Ticker" that appears at the bottom of the TV screen and provides information on current weather alerts, as well as a link to a new...