Interactive TV News Round-Up (VI): Universal, Warner Bros., "Vampire Diaries," YuMe

--Universal to Offer New Eddie Murphy Movie on VOD Just Three Weeks after Theatrical Premiere
--Warner Bros. Launches "Vampire Diaries" Facebook Game
--YuMe Unveils New Interactive/Social Cross-Platform Video Advertising Products
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. Universal Pictures is teaming with its corporate parent, Comcast , on a premium VOD test that will see it making its new Eddie Murphy movie, " Tower Heist ," available to 500,000 Comcast subs in Atlanta and Portland, Oregon three weeks after its November 4th theatrical premiere, the Los Angeles Times'...

3D TV Round-Up

--CableLabs to Offer 3D TV Testing
--Comcast On Demand Offering 3D Horror Movie
--Discovery, ESPN to Launch 3D TV Channels
--JVC Launches 2D-to-3D Converter
--MPEG Industry Forum Launches 3D TV Working Group
--Samsung in 3D TV Partnership with RealD
--Sigma Designs to Demo New 3D Technologies at CES
--Vizio Launches New Line of 3D TV's
As was widely anticipated, 3D TV has emerged as one of the major themes of this year's Consumer Electronics Show--and a number of pieces of 3D TV news came across [itvt]'s desk, Tuesday. Here is a brief round-up: CableLabs has announced that it is providing testing capabilities for 3D TV implementation scenarios over cable. According to the organization, these capabilities "cover a full range of technologies including various frame-compatible, spatial multiplexing solutions for transmission." The...

Ustream to Offer Live, Interactive Coverage of "Avatar" Premiere, Golden Globe Nominations

--Broadband Video Round-Up: Qik, Brightcove, Xfinity, SeeSaw, Seven
Live Internet broadcast service provider, Ustream (note: the company recently announced the availability of a Ustream Live Broadcaster iPhone app in the iTunes App Store--see the article published on, December 10th), contacted [itvt] Monday to let us know that it will be powering live, interactive feeds of today's (Tuesday) Golden Globes nominations and tomorrow's (Wednesday) premiere of the new James Cameron movie, "Avatar ."

According to the company, its live interactive...

Universal Taps Boxee to Develop Promotional Interactive TV Application for "The Fourth Kind"

--App Illustrates How Boxee Can Monetize its Platform through Branded Interactive Apps
Over-the-top-TV specialist, Boxee , has been tapped by Universal to develop a promotional Boxee app for its new alien-themed movie, " The Fourth Kind ," which opens in theaters this Friday. The app--which clearly illustrates how Boxee might monetize its platform by developing interactive video experiences for brands--provides viewers with access to TV spots and other videos related to the film, as well as to a collection of purportedly "real-world" video and photographic documentation of...

Universal Integrates Blu-ray Interactive Features with iPhone, iPod touch

--Also Plans to Integrate New Blu-ray Releases with Twitter and Facebook
Universal Studios Home Entertainment announced Monday that it plans to provide an "extensive array" of iPhone and iPod touch-enabled features on its upcoming Blu-ray releases. The features will be accessed via companion applications that will be available through the Apple App Store, the company says. The first of these apps is scheduled to launch on the App Store July 28th, and is designed to work with the two-disc "special edition" Blu-ray release of the movie,...

Director Ridley Scott Working on Audience-Driven Interactive Sci Fi Franchise, "Purefold"

--Franchise's Storylines to Reflect Viewer Input, "Harvested" through FriendFeed
--Franchise to Feature Brand Integration, Will Be Distributed under Creative Commons License
Ag8 , an independent studio that was recently founded by David Bausola (who previously created "Where are the Joneses," a "social media sitcom" for Ford Motor Company, in which the audience influenced the daily production of a road trip to seek out 27 sperm donor siblings, and which was billed a s "the first and largest branded media production to be licensed under the Creative Commons commercial license") and Tom Himpe (who was previously senior...