MRC

Interview: Chris Pizzurro, Head of Product, Sales and Marketing at Canoe Ventures

Listen to internet radio with Tracy Swedlow on Blog Talk Radio Almost exactly a year ago, Canoe Ventures , the advanced-advertising consortium established by the US's six largest cable operators, announced that it was abandoning its efforts to launch a national interactive TV advertising platform, laid off most of its employees, and went into stealth mode as it focused its business on dynamic ad insertion for VOD. Earlier this month, the company ended a self-imposed...

Interactive TV Headlines Round-Up (I): ACTV8.me, Adap.tv, Amara.org, Amazon, AT&T, Bravo, BT, Canoe Ventures, MRC, Capablue, UKTV, Channel 4, CBS, Super Bowl, Coca-Cola, Comcast RDK, ST

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 (June 25th-26th in San Francisco), we are covering stories in this issue in headlines/round-up format: ACTV8.me Creates Second-Screen App for Virgin Group's Production Arm, Virgin Produced; "Virgin Produced Channel Catch" App Will Launch on Virgin America's In-Flight Entertainment System Adap.tv Launches "Certified Viewability" for Video Advertising; Feature Verifies Viewability of Video Ads in Real Time and Blocks Impressions that...

News Round-Up

--CIMM Announces Plans for Cross-Platform Media Measurement Research Project
--MRC, NCC, MVPD's Collaborate on Guidelines for Creating Consistent Digital Video Viewership Data
--Sam's Club to Deploy WiFi to Facilitate In-Store Demo's of Connected TV Sets
Here are some other interactive TV-related stories we didn't have room for in this issue: The Coalition for Innovative Media Measurement (CIMM) --a group that is backed by a number of TV programmers, media agencies and advertisers (its members are AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corp., Omnicom Media Group, P&G, PepsiCo, Starcom MediaVest Group Worldwide, Time Warner, Unilever, Viacom and The...