MSOs

This Technology Launches SpotLink Open-Source Interconnect Software for Dynamic Ad Insertion

--Says Solution Lets Networks Use their Existing Broadband Ad Servers with any MSO-Installed Campaign Management System for SCTE-130 DAI
This Technology , a New York City-based start-up specializing in software for dynamic ad insertion, on Monday unveiled a free, open-source interconnect software solution called SoftLink. According to the company, SpotLink--which it says is immediately available--is a standards-based solution that connects SCTE-130-compliant Dynamic Advertising Insertion (DAI) systems to broadband ad servers, using the Interactive Advertising Bureau's (IAB) Video Advertising Serving Template standard. The company claims that SpotLink effectively removes the integration challenges that previously existed...

Supreme Court Gives Green Light to Cablevision's RS-DVR Project

--Cablevision's Rutledge Says MSO Hopes to Launch Simple Pause-Live-TV App This Summer
The US Supreme Court said Monday that it would not revisit a US appeals court's decision last August to overturn a March, 2007 lower court ruling in favor of the plaintiffs in the Cablevision Remote Storage (RS)-DVR case . The decision is in accordance with a recent recommendation ( see article published on itvt.com, May 31st ) by US solicitor general, Elena Kagan, that the court not hear the case: Kagan was asked by the...