Brightcove and Mobile Roadie Integrate Technologies to Facilitate Development of Mobile Video Apps

--Miniweb Joins Brightcove's Partner Program
Broadband video platform provider, Brightcove , contacted [itvt] Wednesday to let us know that Mobile Roadie --a company which offers an app platform that it bills as enabling anyone to easily create and manage iPhone and Android apps, and which is a member of its Brightcove Alliance partner program--has built an integration with Brightcove in order to enable customers to build and manage mobile apps that are fully integrated with the Brightcove platform. This, the...

ClipSync Powers Online Social TV Event for Epix

Epix , a subscription-based multiplatform (linear, VOD, online) premium programming service which is a joint venture between Viacom, its Paramount Pictures arm, MGM and Lionsgate, on Wednesday announced plans to hold an online social TV event around a film of the Black Eyed Peas ' sold-out concert tour, "The END World Tour 2010," on its Web site. The event is scheduled to begin at 10:00PM on Saturday May 15th (note: in addition to streaming...

News Round-Up (V)

--Mediacom Taps Concurrent for VOD, Interactive TV and Linear Data Collection
--Music Choice's SWRV Passes 1 Million Interactions Milestone
--OEDN Publishes "OEDN Academic Software Kit Quick Start Guide."
--Rentrak in VOD Measurement Deal with CTV
The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers. Concurrent has announced that it has signed a multi-year contract with Mediacom Communications , under which "Mediacom's marketing, advertising sales, engineering and operations strategies will be supported with a turnkey service offering of Concurrent's Media Data and Advertising Solutions." According to the companies, the deal will see...

New Interview with CEO, David Del Beccaro, on Music Choice's New Interactive TV Network, SWRV

--Plus New iTV Doctor Column on ActiveVideo Networks and its Cloud-Based Approach to ITV
[itvt] has just published a radio interview with David Del Beccaro , founder, president and CEO of multiplatform music programmer, Music Choice . Del Beccaro discusses Music Choice's new interactive TV network, SWRV , covering such topics as the technology infrastructure that drives the network's interactivity, its line-up of interactive programs, Music Choice's strategy and roadmap for the network, why the company decided to launch an interactive network at this time, and much more.

News Round-Up

--AETN International Secures Multiple Licensing Deals for Short-Form Content
--Boxee Seeking a Lead iPad and iPhone App Developer
--Dilithium Announces Support for Live and On-Demand Video Streaming to iPad
--Witness List Revealed for House Communications Subcommittee Hearing on STB's
--Location-Based iPhone App Accepted as an Official Entry at Boston International Film Festival
--metaio Says Over 200 Developers Have Now Registered for its junaio AR Platform
Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue: AETN International has announced that it has secured multiple licensing deals for its short-form content. The deals will see the content available on-demand through a range of broadband and mobile platforms. Over-the-top TV specialist, Boxee , tweeted Wednesday that it is looking to hire a lead iPad and iPhone app developer . "We consider 'other...

Music Choice Taps Norway's to Power its New Interactive TV Network, SWRV

Norwegian interactive TV software company, , announced Monday that its flagship Interactivity Suite is a key technology component of SWRV , the new 24/7 interactive music video network that was launched earlier this year by multiplatform programmer, Music Choice. The network--which is currently available to Cox digital cable subscribers in New England and Virginia on Channel 900 and to Cox broadband subscribers nationwide (note: Music Choice says that the network will be rolled out...

Drum-and-Bass Band, Pendulum, Releases 360-Degree Interactive Video

--Video Powered by Analysis Systems Research's MATIvision Technology
Australian/British drum-and-bass band, Pendulum , has released a music video that employs a Flash-based 360-degree interactive video technology, called MATIvision, from a Greek company called Analysis Systems Research (note: other companies in the 360-degree interactive video space include Immersive Media and yellowBird).

The video, which was produced by London's Metropolis Studio, allows viewers to change their viewpoint by clicking and dragging their cursor on it (i.e., it provides them with an experience...

Music Choice Says Viewers Responding Enthusiastically to New Interactive Network, SWRV

--Imira, Enne Team on Interactive TV Series for Children
--MySpace, Fox Inviting Viewers to Audition for New Roles in "Glee"
--"Sims" Creator, Will Wright, Said to Be Teaming with Current TV on Interactive TV Series
Multiplatform music programmer, Music Choice , contacted [itvt] Tuesday to let us know that its new 24/7 interactive music video network, SWRV , has generated 500,000 viewer interactions in 750,000 homes since its launch last month. According to the company, 54% of those interactions were via the Web ( ) and 46% via the phone.

The SWRV program that has enjoyed the highest percentage of viewer interactions to date, Music Choice...

CBS Invites Viewers to Decide Which Song Bon Jovi Will Perform During Grammys Telecast

--Also Holds UGC Contest for Chance to Appear During Black Eyed Peas' Grammys Performance
CBS is inviting viewers to decide which song the band, Bon Jovi , will perform during the broadcast network's January 31st telecast of the 52nd Annual Grammy awards (note: according to CBS, this will be the first time ever that the band has performed at the Grammys).

In order to cast their votes (note: viewers can cast as many votes as they wish, and no registration is required), viewers go to

Medialets Launches iPhone-Based Interactive Video Ad for Rock Band, Vampire Weekend

--Ad's Interactive Features Triggered by Tilting and Shaking the iPhone, as well as by Clicking
In a posting on its corporate blog, Wednesday, mobile advertising and analytics specialist, Medialets , announced that it has developed and launched an interactive video ad for "Contra," the latest album from the indie rock band, Vampire Weekend . The ad--which is designed both to raise awareness of the new album and to drive direct downloads from the iTunes Music Store--is currently running within the NPR News iPhone app. The ad--which, among other things, allows...