Sony Ericsson to Launch Multiplatform Music and Youth Culture Show

Sony Ericsson last week announced plans to launch on June 4th a multiplatform interactive show, entitled "Pocket TV" and devoted to music and "youth culture." The show, which was produced by Iris Experience and JA Digital, will be available in 90-second episodes on a dedicated WAP site ( and in three-minute episodes on a dedicated YouTube channel ( The show will have presences on Twitter and Facebook, and will invite viewers to influence its subject...

Broadband Video Music Site Operator, Muzu, in Content Deal with Warner Music UK

--Muzu Plans to Target the US Next Year
Warner Music UK announced Thursday that it has formed a partnership with Muzu , a Dublin-based company which operates a music-themed broadband TV Web site. According to the terms of the deal, Warner Music says, Muzu users in the UK and Ireland (and presumably elsewhere, as the service does not appear to be geo-restricted) will be given unlimited, on-demand access to thousands of videos from Warner Music's roster of local and international acts, and the...

Bebo Teams with Endemol, Samsung to Launch Music-Themed, Social, Broadband TV Show

AOL-owned social-networking company, Bebo , said Wednesday that it is teaming with Samsung Mobile UK and Endemol to launch an original, music-themed, studio-based broadband TV show, called " Beat ," that is targeted at Bebo users in the UK and Ireland and that incorporates various social and interactive elements. The daily magazine-style show, which was created and produced by Endemol and which is slated to debut June 19th and to have an initial 13-week run,...

Rentrak: Music Choice's VOD Service Generates 75% of All Music-Related VOD Orders

Multiplatform music programmer, Music Choice , contacted [itvt] Wednesday to let us know that its free VOD service has been "confirmed as the number-one video-on-demand network" by independent media measurement and analytics company, Rentrak --having apparently generated close to three billion orders since its launch. Rentrak also found that, in 2008, the service generated more orders than all other VOD music services combined: currently, nearly three out of every four music-related VOD orders are for...

Black Moth Super Rainbow's New Single Features Interactive Music Video

Radical Friend , a Los Angeles-based music video directorial team comprised of Julia Grigorian and Kirby McClure, has developed an interactive video for " Dark Bubbles ," the new single from the Pennsylvania-based band, Black Moth Super Rainbow (represented by the Graveface Records label). The video, located at , allows viewers to use their hands and head (if they are equipped with a Webcam) or their cursor to control time-lapse video of the sun...

Virgin Records UK Taps Product Magnet to Create Interactive Music Video

Virgin Records UK has tapped UK-based Product Magnet and its "tracking pixel" technology to create an interactive music video for "We Are The People," the new single from the Australian neo-psychedelic band, Empire of the Sun. The video, which can be viewed here ( http://www.empireofthesunsoun ) on the band's Web site, invites visitors to the site to click on yellow "sun orbs" to "unlock exclusive hidden content and competitions." It also invites them t...

Music Choice Trumpets Success of "ShowOff" Interactive TV Offering

Multiplatform music programmer, Music Choice, said Tuesday that its ShowOff interactive TV offering has garnered nearly 4 million text and photo submissions since launching last year (according to a study by Atrinsic) and is drawing a daily combined unique audience of nearly 8 million (according to a study by OTX Research). The offering, which is now available on an expanded line-up of Music Choice channels (MC MixTape, Rock, Hit List, Today's Country, Musica Urbana, and...

Overlay.TV Develops Interactive Video Karaoke App for The Jonas Brothers

--Secures CDN$4.6 Million in Second Round of Funding
Overlay.TV, an Ottawa-based company which offers an interactive broadband video platform that supports widgets, hyperlinking, video-in-video mashups and more, recently contacted [itvt] to let us know that it has teamed with Hollywood Records to develop a video karaoke widget for the boy band, The Jonas Brothers. Dubbed the Jonas Brothers Vocal Booth, the widget--which will be available through January--allows fans of the band to add an additional vocal track to the band's latest single, "Lovebug."...

Foxtel Launches Music Trivia ITV Game on its Gamesworld Service

Australian pay-TV provider, Foxtel (note: the company offers an array
of interactive TV services, powered by OpenTV middleware),
contacted [itvt] earlier this month to let us know that it has launched a
new ITV game on its Gamesworld service. Entitled MAX Music Trivia
and developed by Two Way TV Australia (note: the latter holds the
rights to various ITV games and games technologies developed by
UK-based Two Way Media), the new game can be accessed directly
via the Gamesworld portal or by pressing the red button while watching
the MAX music channel. "By introducing MAX Music Trivia, Foxtel is
providing a fantastic new interactive quiz for music buffs," stated
Foxtel's executive director of sales and product development, Patrick