MySpace

Web-Based Interactive TV Series, "Married on MySpace," to Premiere This Week

May 13, 2009
--MySpace-Endemol Co-Production Lets Viewers Select a Couple and Plan their Wedding
" Married on MySpace ," a 13-episode, Web-based interactive TV series that is a joint venture between the eponymous social networking company and Endemol, is set to premiere this Friday. The show--which was first announced in January (it was originally entitled "Get Married on MySpace"), and which features an engaged couple receiving "the wedding of their dreams in exchange for letting the MySpace community plan and experience their big day first hand"--is billed as allowing...

MySpace UK, FremantleMedia Team on Interactive Broadband TV Drama Series, "Freak"

April 28, 2009
MySpace UK and FremantleMedia last week announced plans to offer a new, interactive broadband video drama series, called " Freak ," that has been developed by FremantleMedia's new-media arm, FMX, and that is sponsored by Red Bull and by Procter & Gamble's Tampax brand. The show--which is set to launch on MySpace UK in July (international versions of the show are slated to launch some time later), and which FremantleMedia describes as an "edgy, teenage...

Sling Media's Former Content Point Man, Jason Hirschhorn, Named Chief Product Officer of MySpace

April 28, 2009
Jason Hirschhorn, the former president of Sling Media's Entertainment Group who resigned from that position earlier this year, has been named chief product officer of News Corp.-owned social networking company, MySpace--in what may be a sign of MySpace's growing interest in providing broadband video programming and other digital entertainment content. Prior to joining Sling Media, where he was tasked with, among other things, implementing that company's broadband video entertainment service, Sling.com, Hirschhorn served as chief...

MySpace, Fox Team on User-Generated Video Contest for "The Simpsons"

April 06, 2009
--Round-Up of Recent Interactive TV-Related News from MySpace
News Corp.-owned social networking company, MySpace, contacted [itvt] Monday to let us know that it is teaming with its corporate stablemate, Fox, on a user-generated video contest to celebrate the 20th anniversary of the satirical animated series, "The Simpsons." Riffing on the iconic couch gag that concludes the opening credits of the series, the contest invites viewers to create live-action videos of their own original couch gags and upload them to a "The Simpsons" MySpace...

MySpace Launches MySpace Primetime Application

MySpace-PrimetimeApp-2008.jpg
December 30, 2008
--Broadband Video App can be Embedded in MySpace Profiles
--Company Beta-Launches MySpace Video Content on Mobiles Social networking company, MySpace, has launched an internally developed application called the MySpace Primetime Application. The app is being offered to MySpace users free of charge (it is advertising-supported and offers advertisers companion display advertising, tickers, pre-roll, post-roll and other ad formats) and can be embedded on profiles and homepages with one click of the mouse, the company...

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