Nielsen Twitter TV Ratings

Interactive TV Headlines Round-Up 10/6/15 (IV): Innovid, ITV, Jaunt, Layer3 TV, LG, Liberty Global, Machinima, Magid, Metrological, Minerva, Monterosa, NBCU, Netflix, Neulion, NFL, Nielsen

Because the [itvt] editorial team has been busy working on TVOT NYC 2015 (December 3rd at the SVA Theatre in New York City-- purchase your Fall Discount tickets here! ), we are covering stories in this issue in headlines/round-up format: Interactive Advertising Specialist, Innovid, Publishes its "Q3 2015 State of Interactivity Report" Innovid Names Scott Clark VP/Head of Brand Partnerships (August 3rd) Innovid Names Beth-Ann Eason President (June 2nd) UK Commercial Broadcaster, ITV, Announces Plans...

Interactive TV Headlines Round-Up (V): Nielsen Twitter TV Ratings, Ooyala, OpenTV, Netflix, The Pool, QVC, Rakuten, Samsung

Because the [itvt] editorial team has been busy working on TVOT NYC 2013 (December 11th in New York City), we are covering stories in this issue in headlines/round-up format: Nielsen Announces Commercial Launch of "Nielsen Twitter TV Ratings"; Service Billed as Measuring "not only 'Authors'--the Number of People Tweeting about TV Programs--but also the Much Larger 'Audience' of People who Actually View those Tweets"; Company Claims "Audience" Numbers Are 50 Times Larger than "Authors" Numbers...