Time Warner Cable Taps Ogilvy New York for Interactive Video Promotion

Time Warner Cable has teamed with Ogilvy New York to create a viral interactive video promotion for its entertainment programming offerings. The promotion is centered on an online application, called "Fame Star! The Online Biopic You Control," that allows end-users to create and star in their own one-minute celebrity expose mimicking celebrity news coverage from popular entertainment shows. In order to create their personalized video, end-users upload their own photos, record their voice, create an...