Overlay

Overlay.TV Integrates with MarketLive to Power Interactive Video Commerce for Armani/Exchange

--Overlay.TV Is Also Powering Interactive Video Commerce for JCPenney
Interactive video commerce specialist, Overlay.TV , said Tuesday that fashion company, Armani/Exchange , has implemented its clickable video technology on its ecommerce Web site (note: Armani/Exchange also recently launched an interactive video project with Clikthrough--see the article published on itvt.com, June 25th). The site, which was built on MarketLive's Intelligent Commerce Platform, uses Overlay.TV's video commerce solution in its "How to Wear It" section, which provides video style advice and trend tips. According to Overlay.TV,...

Diesel Uses Clickable Interactive Video to Promote its New Spring/Summer Clothing Collection

Italian clothing company, Diesel , is promoting its new Spring/Summer collection via a vcommerce-enabled interactive video that is the result of a collaboration between advertising agency, Anomaly, and production company, Stink Digital.

The video--whose soundtrack is "A Hundred Lovers," a new single from musician, Josep Xorto, and which is part of Diesel's ongoing "Be Stupid" campaign (hence its multiple "stupid" references)--invites viewers to run their cursor over it to activate its clickable...

Ooyala Launches Localized Version of its Broadband Video Publishing Platform for Japan

--Also Launches Self-Serve Web Site for Japanese Market
Earlier this month ( see the article published on itvt.com, January 12t h), broadband video platform provider, Ooyala , announced that it had entered into a partnership with NTT Smartconnect --a subsidiary of Asia's largest telco, NTT Holdings --to sell a localized, co-branded version of its flagship Backlot video platform in Japan. On Wednesday, the company launched the new Japanese version of the platform, together with a Japanese Web site.

According to...

VideoClix to Power Clickable Interactive Video for Dailymotion

--Partnership Billed as "Bringing Clickable Video to the Masses"
--IC Places in Interactive Video Advertising Deals with Tremor Media, ScanScout
VideoClix , a Vancouver-based provider of technologies for clickable interactive video (which it calls "hypervideo"), said last week that it has signed a deal with Dailymotion , a Paris-based company which claims that its flagship broadband video portal is the world's second-largest. According to VideoClix, its technology will provide Dailymotion users with an "active and engaging" experience while providing advertisers with a non-intrusive way to reach their target audience. "This partnership brings clickable video to the masses on a global scale," VideoClix CEO, Babak Maghfourian, said in a prepared statement. "It's a win, win, win for audiences, publishers and advertisers alike."

Overlay.TV in Interactive Video Commerce Deployment with Online Retailer, Zappos.com

Overlay.TV --an Ottawa, Canada-based start-up which has developed technology that, among other things, allows users to add a layer of custom-designed, clickable content over broadband videos, and which recently announced ( see the article published on itvt.com, September 28th ) that it would focus its efforts on Overlay.TV for Retail, the interactive video commerce platform that it launched in June ( see the article published on itvt.com, June 16th )--announced last week that Zappos.com ,...

Adobe AIR-Based Interactive Trailer Launched for James Cameron's "Avatar"

--Interactive Content Round-Up: March Entertainment, Yeasayer, Xenophile
Fox Filmed Entertainment has launched an interactive trailer for James Cameron's new movie, " Avatar ." The desktop-based trailer has been available for download since November 24th on the movie's official Web site ( http://www.avatarmovie.com ), via the movie's social network profiles on Facebook, YouTube and Twitter, and via Adobe's Web site.

The hotspot-enabled trailer--which was built using Adobe AIR--is billed as enabling viewers to "delve deeper" into "Avatar's" world and story...

KlickableTV Unveils New Version of its Interactive Video Platform

--Enables Contextual Advertising within Video
New York-based interactive video specialist, KlickableTV (note: earlier this year, the company announced a strategic partnership with IMG Publishing, a division of the sports and entertainment company, IMG-- see the article published on itvt.com, July 1st ), last week unveiled the latest version of its Web-based interactive video software. According to the company, Beta 1.0, as the new version is called, includes a new API, several player plug-ins, and an integrated ad network. KlickableTV says...

Panache Powers Interactive Games within Videos on PBS's PBS Kids Go! Web Site

--PBS Says that Videos with Games Receive "Triple the Views and Longer Engagement"
PBS announced Wednesday that it has integrated a platform from Panache , a Los Angeles-based provider of ad-insertion technologies, into its video management system, in order to allow its producers to place thematically related interactive games within video on its PBS Kids Go! Web site . The games, which PBS says combine interactive multimedia elements with curriculum-based content in order to foster greater learning comprehension for early elementary school children, run directly within the PBS...